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Souper Cubes on ‘Shark Tank’: What is the cost, who are the founders and is it safe to bake food in the trays?

Souper Cubes on ‘Shark Tank’ is the brainchild of wife and husband, Michelle Sendowski and Jacob Sendowski

Do you struggle and juggle with storage boxes in your freezer? Souper Cubes is here on ‘Shark Tank’ to solve all your problems now. You can now keep food in squares for effective storage and relish your meals with a simple three-step process: Cook, Store and Eat!

From stews, soups, sauces, casseroles, pasta, and even cookie dough, you can put it all in your Souper Cubes tray, pop on the lid, and place it in the freezer, the official website explains. “Store your food in your Souper Cubes tray with the lid on or pop out the frozen food and store it in a freezer-safe bag,” it continues, adding, “Take out a frozen cube, warm it up in the microwave, on the stove, or bake in the oven. Warm your food up the way that works best for you!”

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Looking for freezer-friendly recipes and meal planning tips? A husband and wife from Los Angeles have it all sorted with a brilliant solution for the common food storage issue. Here's all you need to know about the product and its benefits.

What are Souper Cubes?

“They are fantastic... They are easy and convenient to use and you can put so much more in the freezer,” one customer cried with joy after using Souper Cubes. Designed in California and manufactured in China, the square-trays used to store frozen food are made from 100% food-grade silicone and are BPA-free. The website claims, “Our lids are made from Polypropylene Plastic (PP), which is also BPA free.” 

If you were wondering, the trays are dishwasher safe and you can also use them to bake food. The trays are 100% oven-safe up to 415F. But remember: the lids are not oven safe. If the website is to be believed, the tray does not have any residual smells or odors but if you do experience any issues like that, try a baking soda plus vinegar wash as well as baking it in a 350F oven for 30 minutes. 

Moreover, the trays are stain-resistant, according to the website. Adding a cautionary note, the website reads, “If your trays do get stained one recommended method for removing the staining elements is to cover the stain in a 3% hydrogen peroxide solution for 24 hours.”

Who are the founders?

Souper Cubes is the brainchild of wife and husband, Michelle Sendowski and Jacob Sendowski. A seasoned educator turned accidental entrepreneur, Michelle is currently working on her PhD in Higher Education and Jake is a product leader and veteran of the Silicon Valley Tech world. He holds a PhD in Electrical Engineering.

Food played an integral role in the lives of Michelle and Jake. To them, it was about connecting back to their families' traditions. The duo created Souper Cubes to make freezing and reusing soups and stocks easy, convenient, and fun. The two also credit their friend and partner Sasan whose background in manufacturing and import/export completes the Souper team.

Sharing a sneak peek from their lives, the couple posted an adorable picture on Instagram and wrote, “We are a small family business based in California passionate about making freezer meal prep easy and convenient.”

The two also have a cute pup named Doobie, whose name means my teddy bear in Hebrew. “@DoobietheTeddyBear is our almost 12-week #sheepadoodle puppy (slash sharkadoodle puppy 🦈) training very hard to be our official taste-tester. His very favorite thing to eat right now is our ankles though 😭,” the post read.

What is the cost and where to buy?

The dimensions of each tray are consistent on the length and width as they can all use the same lid but vary in height. The dimensions of each tray and cubes is as follows:

Half-cup: 11.5” X 5.5” X 2.13” | 1.18” X 4.13” X 1.93”
1-cup: 11.5” X 5.5” X 2.875” | 2.13” X 4.3” X 2.31”
2-cup: 11.5” X 5.5” X 2.875” | 4.13” X 4.3” X 2.31”

How much does it cost? The 1/2, 1 and 2 Cup Freezing Tray costs $19.95 for one pack and $36.99 for a pack of two. A pack of two for Souper Cubes 2 Tablespoon Freezing Tray with lid costs $31.99 and the Ultimate Gift Set comes at $69.99. Not just that, you can also get the Cookie Tray for just $29.95. Click here to buy now.

Where are they now?

Back in March 2018, Souper Cubes was created by Michelle and Jake along with their partner Salek, who helped them with import-export in China and fluency in Mandarin. After its launch, the product went on to grab many eyeballs and is now available on Amazon, Food52, Sur La Table, The Grommet and Williams Sonoma. 

Ever since its launch, the product has attracted many singletons. “This thing is a must-have for any single people who enjoy cooking. I myself am desperately lonely, and will probably never be loved by another human. My therapist recommended I pick up a hobby, such as cooking. Recently, I stumbled upon this miracle invention. Now, I can freeze all of my wonderful dishes into single-serving portions that are ready at a moment's notice. It’s a single-person meal prepper’s dream.”

Another user posted, “This is perfect for freezing pre-portioned wet food. I cook beans and soups and I am a single person. Problem is, soup recipes are for rather large portions. This means either eat this soup I made for every meal or throw out too much of it later in the week since I don't want to eat the soup I made for every meal and there was no easy way to freeze them for later. This is perfect.”

Who will steal the deal?

Teasing Souper Cube's appearance on the show, the official handle posted a clip and captioned it: “Is this frozen food storage product a soup-er hero?” Asking $400,000 for a 5% stake, the two introduce their product and showcase their silicon trays. Within seconds, Guest Shark Kendra Scott chimes in saying she “loves” this and recounts her struggle with storing food for her baby. But Kevin O'Leary cuts in and says, “I've heard enough and I'd like to make an offer to get the game going here.”

Kendra seems like a strong contender but Mr Wonderful might just steal the deal from her. Don't you think so? 

‘Shark Tank’ Season 12 Episode 9 returned to ABC after the winter break on January 8, 2021, at 8 pm ET. Catch the new episode featuring Pashion Footwear, Souper Cubes, Byoot Company and Sienna Sauce on February 19, 2021, at 8 pm ET or 7 pm CT on ABC.
 
Missed an episode? Been wanting to catch up? Episodes can also be viewed the next day on demand and on Hulu. Not just that, you can also watch old seasons and episodes on Amazon Prime and iTunes.