The Pizza Cupcake on 'Shark Tank': What is the cost, who are the founders and where to buy 'King of Cupcakes'
Who doesn't love a nice, cheesy pizza? Although this popular Italian dish is a huge crowd-favorite, unfortunately, it isn't the most convenient snack to binge on. Lugging a greasy slice of pizza can often yield disastrous results. From the risk of dropping the toppings on the floor to ruining your outfit, there are many possibilities for that slice of pizza to wreak havoc. So, a New York-based couple came up with an innovative solution that converts a humble slice of pizza, into a portable yet gourmet snack- Pizza Cupcake.
When we think of cupcakes, we think of the creamy red velvet cupcakes, or the rich chocolate ones, or even fruit-based ones. But a pizza cupcake might never cross your mind, yet people who have tried out the pizza cupcakes, can't stop raving about it. Here's all you need to know about The Pizza Cupcake.
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What is The Pizza Cupcake?
Just as the name suggests, pizza cupcake is pizza in the form of a cupcake. It’s stuffed with mozzarella cheese and topped with tomato or pepperoni, surrounded by melt-in-your-mouth dough. The website describes pizaa cupcake as, "Flaky, savory, and filled with deliciously fresh mozzarella and San Marzano tomato. All wrapped in a trade-secret dough that melts in the mouth with the taste of truly authentic Italian pizza." This high-quality gourmet snack was launched in 2018 and is currently available in two variants — margherita and pepperoni. The founders of this unique product are currently working on creating a vegan and gluten-free variation of this snack too.
Pizza Cupcake may be a realitvely new entrant in the market, but it has already managed to grab all the right attention. In 2019, one of the founders of Pizza Cupcake — Chef Andrea Meggiato — appeared on Mariah Carey's talk show 'Moments with Mimi'. On the show, he demonstrated how to make a delicious pizza. By the end of the episode, Mariah was so impressed by Andrea's skills and knowledge that she declared him as "King of The Pizza Cupcake."
Who are the founders?
Husband and wife duo Andrea Meggiato and Michelle Jimenez-Meggiato, are the founders of The Pizza Cupcake. In January 2018, Andrea quit his job to pursue his culinary passion, which gave birth to Pizza Cupcake. By August 2018, the couple began getting several orders from their friends and family. The couple slowly but steadily began hitting several huge milestones while building their business. Like in less than a year since setting up their business, The Executive Chef at Citi Field offered The Pizza Cupcake a stadium concession opportunity, opening a new distribution channel. 2019 was a big year for The Pizza Cupcake, as they got their second outdoor market at World Trade Center. According to the company's website, a 45-minute wait line began forming outside of the Pizza Cupcake stall. In the same year, Andrea even managed to impress Mariah Carey, and ended the year by delivering several of their yummy goodies to various corporate parties and events.
Although the COVID-19 pandemic hit in 2020, the company still managed to maintain its stellar success rate by pivoting to e-commerce websites for selling their delicious treats. In no time, the company once again began getting recognition from across the country for its gourmet goodies.
What is the cost?
A box of 12 pizza cupcakes being sold as "Treat Yourself Pack" retails for $25.99. A family pack of 2 boxes (24 cupcakes) retails for $49.99 while pizza party pack of 3 boxes (36 cupckaes) retails for $69.99.
Where to buy?
You can get your very own box of these yummy pizza cupcakes from here.
Who will crack the deal?
Since it's a food item, all the sharks will definitely be interested in it, but we think Robert Herjavec might most likely seal the deal. Although, it eventually boils down to the sales numbers and demand for the product for sharks to decide whether to invest in the company or not.
Where are they now?
The Pizza Cupcake is currently enjoying all the publicity garnered by their appearance on 'Shark Tank'. They are also celebrating the Superbowl, by urging the audience to try out Pizza Cupcake as a snack.
Catch the new episode of 'Shark Tank' Season 12 every Friday at 8 pm ET on ABC.