Who is Christine Weil Schirmer? Harry and Meghan Markle's new PR guru charged with resurrecting Royal aura
SAN FRANCISCO, CALIFORNIA: Meghan Markle and Prince Harry have appointed, Christine Weil Schirmer, as their new PR head. She has been associated with the couple for a while now and will be leading all their ventures while further boosting their image. An Archewell employee will take over the reins from the New York-based Sunshine Sachs, as the royals go for "in house" solutions.
“This is a really big deal for Meghan. She takes the view that she doesn’t need to pay an outside firm a lot of money to do PR for her and Harry any more,” a source told Richard Eden of the Daily Mail. According to another source, for Harry and Meghan, Sunshine Sachs was always a temporary arrangement, until they established a full-time in-house core team. The source also added that the transition was done "smoothly and on good terms" involving all the parties. They have been laying the roadmap for this moment for a while now.
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Who is Christine Weil Schirmer?
Schirmer, is a leading Silicon Valley PR guru, with decades of experience under her belt, having worked with Apple and Pinterest in the past. She was born and raised in Long Island, New York by her librarian parents, Christine and Ken. Interestingly, she went to the same university as Meghan, Northwester in Illinois. The 42-year-old earned her degree in journalism while studying at the university between 1996 and 2000.
Christine Weil Schirmer has been working for Meghan and Prince Harry since 2020, and was head of communication, before being promoted as a Senior Advisor in July 2021.
She enjoys great respect in the industry, and one of the publicists who closely know Schirmer had referred to her as the "real deal" and "one of the best and smartest there is," as per The Mail. She is replacing Toya Holness, who was "global press secretary" for Meghan Markle and Prince Harry until March, this year.
What’s all is on Christine Weil Schirmer’s plate right now?
Christine Weil Schirmer’s hands will be full with her new challenging role as numerous projects are in the pipeline for the royal duo. This includes Prince Harry’s autobiography, Meghan’s Spotify podcast, which is likely to resume from next week, and a Netflix docuseries.