'Shark Tank' star Kevin O'Leary calls female entrepreneurs 'colorful cockroaches': "This is a..."

Kevin O'Leary didn't invest in Melissa Butler and Rosco Spears's company The Lip Bar.
PUBLISHED JAN 6, 2025
Screenshot of Kevin O'Leary, Melissa Butler, and Rosco Spears from 'Shark Tank' (Cover Image Source: Instagram/@sharktankabc, YouTube/Shark Tank)
Screenshot of Kevin O'Leary, Melissa Butler, and Rosco Spears from 'Shark Tank' (Cover Image Source: Instagram/@sharktankabc, YouTube/Shark Tank)

Over the years, we have witnessed many aspiring entrepreneurs pitching their business ideas on the ABC business program 'Shark Tank.' During an episode of 'Shark Tank' Season 6 which was released in February 2015, The Lip Bar CEO Melissa Butler and her business partner Rosco Spears were seen seeking $125,000 in exchange for a 20% equity in their cosmetics company which was started by the duo in 2012. 



 

As per the Market Realist, most of the Sharks including Mark Cuban and Lori Greiner refused to invest in the cosmetics company. Daymond John said, "It's lipstick. I'm out." Robert Herjavec and Mark were not happy with the cocktail theme and the logo of the lipstick brand. On the other hand, Lori had some issues with the online-only business model of Melissa's company. Soon after, Kevin O'Leary shared his thoughts on the business and said, "The chances that this is a business are practically zero. You can’t get a share, if anybody thought you could sell purple or green lipstick they’d do it." Then, Kevin also mentioned that if any other company believed that these hues would sell, then they would make them themselves and referred to the two ladies as "colorful cockroaches."


 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Shark Tank (@sharktankabc)


 

While having a conversation with CNBC Make It, Melissa talked about the harsh comments given by the Sharks. "They were really cruel to us. I had to reposition my thoughts in that moment, I had to reposition that anger and really use it to drive this idea. I couldn't allow someone else to be the authority on my dream," she said. However, Melissa didn't let the criticism hamper her vision and continued to follow her dreams. 

"At the end of the day, if I stopped my business after one 'no' — even a public 'no'— then maybe I shouldn’t have started. I couldn’t allow someone else to be the authority on my dream," Melissa told the media outlet. Then, she talked about the success of her company and shared, "It really goes back to your 'why.' When you’re starting a business, you have to have a really strong ‘why’ and a really strong purpose, because you’re always going to be told no, you’re always going to face challenges."



 

Later on, down the lane, Kevin O'Leary revealed that he regretted not investing in Melissa's cosmetics company at that time. "I’m proud of them for taking the heat, I’m proud that they’re entrepreneurs that are successful, and it’s a wonderful thing to see that happen. But they were facing an almost impossible task because going into the cosmetics industry is so difficult to get market share, but they pulled it off so, look, you got to applaud them, there’s no question about it," he said in an episode of 'Breakfast Club.'



 

Since her time on 'Shark Tank', Melissa has come a long way. As per Forbes, her company was planning to raise $6.7 million in funding in 2022. "We plan on growing our team and improving our ability to better service the needs of our consumers across different divisions because we understand how experience and expertise can spur growth quickly," she said at the time. Right now, the net worth of her company stands at a whopping $15 million. 

RELATED TOPICS SHARK TANK (2009)

GET THE BIGGEST ENTERTAINMENT STORIES
STRAIGHT TO YOUR INBOX.

MORE STORIES

Netflix lifts the veil on Palm Beach’s most exclusive circles as ‘Members Only’ reveals the rules, rivalries, and secrets of elite society.
1 day ago
'The Road' on CBS featured 12 new voices judged by country music stars Keith Urban and Blake Shelton
Dec 22, 2025
Celeb guests include Singer Zac Brown and YouTuber MrBeast, with Jeff Probst returning as the host
Dec 18, 2025
Season 49 of the survival reality show concluded with Savannah Louie winning the competition
Dec 18, 2025
Savannah Louie, Sophie Balerdi, and Sage Ahrens-Nichols were the final three contestants who competed for the title of 'Survivor' Season 49
Dec 18, 2025
The milestone 'Survivor' Season 50 is all set to make its debut on Wednesday, February 25, 2026
Dec 18, 2025
Aiden Ross claimed victory on 'The Voice' Season 28, marking Niall Horan’s undefeated streak as coach
Dec 17, 2025
The Top 6 who competed for the win were Aiden Ross, Jazz McKenzie, Ralph Edwards, Max Chambers, Aubrey Nicole, and DEK of Hearts
Dec 17, 2025
14-year-old Chambers entertained fans with his strong vocals after making a wild card entry into the 'The Voice' Season 28 finals
Dec 17, 2025
'The Voice' Season 29 is slated to premiere on Monday, February 23, 2026
Dec 17, 2025