'Shark Tank' judge Mark Cuban calls a female founder 'gold digger' and it didn't end well for him

'Shark Tank' judge Mark Cuban felt Simple Habit founder Yunha Kim appeared on show for fame
PUBLISHED JAN 7, 2025
Mark Cuban at The Paley Center for Media on October 14, 2018, in New York City. (Cover Image Source: Jason Mendez/Getty Images)
Mark Cuban at The Paley Center for Media on October 14, 2018, in New York City. (Cover Image Source: Jason Mendez/Getty Images)

Budding entrepreneur Yunha Kim had quite a memorable experience on 'Shark Tank.' While appearing in the first episode of Season 9 of the popular business program, Yunha, the founder of Simple Habit was seen seeking $600,000 for a 5 percent in her meditation app. Then, she valued her stress-buster app at $12 million. At that point, Mark Cuban, one of the investors on the ABC show, made a questionable statement, mentioning that Yunha came on the show to gain some exposure rather than funding for her app. 



 

“But from an investment perspective, you don’t need the cash… she’s a gold digger,” he said during the episode, as per Sportskeeda. Throughout the entire segment, the other esteemed Sharks including Lori Greiner, Daymond John, Robert Herjavec, and Richard Branson continued to clash with each other and Yunha became the main topic of discussion among the Sharks. While pitching her business idea on 'Shark Tank', Yunha shed light on the growth of her app. 


 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Shark Tank (@sharktankabc)


 

Then, Yunha mentioned that her app has managed to garner over 500,000 users within just one year. Along with this, she also revealed that the revenue generated by her app stands at $750,000. Yunha stated that her app was on the verge of hitting $90,000 in monthly revenue and predicted a staggering $5 million in annual revenue. At that time, she specified that her app was not yet profitable but it did have an existing funding of $2.3 million.

For those wondering, Yunha bagged the prior funding for her app from investors in the shape of Foundation Capital and the CEOs of Gusto and Dropbox. This particular topic was a matter of concern for Mark when Yunha shared that she was seeking an investment for her app. Speaking of the funding, Yunha disclosed that it will be used for growing the business and enhancing its market growth. She simply wanted some help and guidance from the Sharks to expand her business. 


 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Sleep Reset (@sleepreset)


 

On the other hand, the guest judge Richard Branson had a different viewpoint about Yunha's meditation app than Mark Cuban. He cited that the program should focus on promoting the most creative-thinking entrepreneurs. Soon after, the two of them engaged in a heated argument. In the blink of an eye, their fiery feud took an ugly turn when Richard splashed water on Mark. Following her pitch, Yunha got deals from Richard and Robert Herjavec, receiving an offer of $600k in exchange for 20% equity. However, she turned down both offers, emphasizing that she couldn't lower the company's valuation because of the existing shareholders. 



 

Yunha's appearance on 'Shark Tank' did wonders for her app. After the episode saw the light of day in 2017, Simple Habit witnessed a big jump in user engagement. Within a month, the number of app downloads went from 75,000 to over 1 million. By 2020, the app had more than 7 million users. With every passing day, her app continues to thrive and flourish in the market. 

GET THE BIGGEST ENTERTAINMENT STORIES
STRAIGHT TO YOUR INBOX.

MORE STORIES

‘Masked Singer’ Season 14 is set to celebrate the 30th anniversary of 'Clueless' with a themed episode airing January 21 on FOX
2 days ago
Calla Lily’s emotional performance and personal clues spark intense debate over the celebrity performing behind the mask on ‘The Masked SInger.’
3 days ago
Owl’s strange clues, deep voice, and bird-filled hints on ‘The Masked Singer’ Season 14 have fans circling one big Hollywood comeback name
3 days ago
‘The Masked Singer Season 14 Episode 2 sends fans spiraling over ‘grease’ and ‘patriot’ clues
3 days ago
Shocking reveals shook up 'The Masked Singer' as the Croissants and Le Who Who were finally unmasked in the second season 14 episode
3 days ago
A commanding 'Daily Double' run and a calm 'Final Jeopardy' helped the contestant reach the 'Jeopardy! Champions Wildcard' finals
4 days ago
'Wheel of Fortune' fans argue over the hardest Bonus Round categories, but they largely agree on which ones are easiest to solve
4 days ago
Originally announced in August 2025, 'Love Island: All Stars' Season 3 was set to return on January 14 with iconic Islanders for six weeks
5 days ago
During a Golden Globes commercial break, the host made a major announcement for 'Survivor 50: In the Hands of the Fans'
6 days ago
With the first batch of episodes, the identities of the first set of three traitors and a secret fourth one were eventually revealed
Jan 9, 2026