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'Shark Tank': Emma Grede slammed for being 'ruthless' with Junobie founder Nikeytha Ramsey

While Grede refused to budge on her offer initially, Ramsey played the game smartly
UPDATED FEB 26, 2022
Emma Grede and Junobie founder Nikeytha Ramsey on 'Shark Tank' (ABC/Christopher Willard)
Emma Grede and Junobie founder Nikeytha Ramsey on 'Shark Tank' (ABC/Christopher Willard)

There is no doubt that being a mom is indeed a full-time job. So, when it comes to gadgets that help their lives a little easier, there is undoubtedly a market for it. Enter Junobie, a brand that creates silicone breast milk storage bags, eliminating the need for single-use plastic. The brand also has a wide range of products, all aimed at the proper breastmilk storage, no matter where you go.

Now, it all boils down to if Junobie can impress Mark Cuban, Barbara Corcoran, Kevin O’Leary, Lori Greiner and guest Shark Emma Grede.

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Nikeytha Ramsey was hoping to score a 100k investment for 10% equity in her company Junobie. With a pack of 4 silicone breastmilk bags retailing for $34.99 with a cost of $7.80 to make, the company had $86,000 in sales and was going to make an estimated $300,000 in sales this year. While the sharks were impressed by her story, they all tapped out, primarily because it was not their market. Grede was the only one who made an offer, asking for 25% equity for the money instead of 10%. Ramsey countered with an interesting $150k for 12% instead and even asked for $100k for 15%. She didn't want to give up too much equity and was spilling liquid gold. Grede negotiated for 22.5% instead, saying that she would take a couple of years to grow her business, but with her help, it would be a whole lot faster. Ramsey took the bait and said yes to the offer. Fans not only noticed Ramsey's negotiation skills but also called out Grede.
 
"Guest shark Emma supposedly there to help black entrepreneurs but ruthless in the end. #sharktank" tweeted a fan. "I don't like this guest shark. I like Barbara throwing a bit of shade by telling Nicki to trust her gut! #SharkTank" added a fan. "I don't like this guest shark's attitude! Even Mr. Wonderful is less cocky than her. Wow. #SharkTank" noted another. "Why was tonight's #sharktank episode all Emma? BORING!" complained another. "Would not wanna play poker with that entrepreneur , she just saved 2.5% of her equity. well done! #SharkTank" noted a fan, seeing that Ramsey held her ground. 



 



 



 



 



 

'Shark Tank' Season 13 Episode 14 aired on ABC on February 25, 2022, at 8 pm ET. Catch the latest episode featuring products like Junobie, Pinole Blue, Diaper Dust and Range Beauty.

Missed an episode? Been wanting to catch up? Episodes can also be viewed the next day on demand and on Hulu. Not just that, you can also watch old seasons and episodes on Amazon Prime Video and iTunes. 
 

RELATED TOPICS SHARK TANK (2009)
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