The #SaveShadowhunters fan campaign is unprecedented in size and passion, but binding it all is the simplest ingredient: Love

'Shadowhunters' ending up winning four People's Choice Awards shortly after the show was abruptly canceled and that fueled the worldwide fan campaign to #SaveShadowhunters.


                            The #SaveShadowhunters fan campaign is unprecedented in size and passion, but binding it all is the simplest ingredient: Love

Earlier this year, around some time in June, fans of the Freeform show 'Shadowhunters' were hit with the news that would set off a chain of events that would go on to create TV history. The show was canceled after three extremely successful seasons. Right from its start in 2016, the show managed to gather a massive level of fan following with its young-adult fantasy plot which packed almost every genre of entertainment, especially drama, romance, supernatural, and fantasy, of course.

The show gets its incredible story based on the novels 'The Mortal Instruments' by Cassandra Clare. So naturally, when the show was canceled allegedly because of production issues and rising cost, the fans' unrest was inevitable -- something that led to the creators of the show to provide the fandom some sort of closure in the form of the second half of season three and an additional two-hour series finale for a total of 12 episodes. But then something even more unexpected happened.

Fast forward to early November, when the People's Choice Awards were held, and 'Shadowhunters' ended up winning not one, not two, but FOUR awards in strong categories! And that fueled the already-existing worldwide phenomenon - the #SaveShadowhunters campaign - which fans from all over the planet started as a joint movement to save the show. 

The pace and momentum the campaign has gained since then has been remarkable to say the least. From fans flying a plane over the Netflix offices, carrying a banner saying 'Save Shadowhunters' to them signing petitions from every corner of the world just to save the show and keep the dream alive for them; it was, and is, an unprecedented movement. And amidst all of that effort, the 'Shadowhunters' fandom emerged as one of the most powerful on the planet. And it's no secret that these ardent fighters are still looking for their favorite show to find a new home, with 18.70 million tweets engaging in the discussion to #SaveShadowhunters, and over 161,800 signatures in their petition already.

In a collated press release of fans' perspective on the campaign, released by the official 'Shadowhunters' twitter account, fans can be seen talking passionately about why the show's future is so dear and important to them. C.B. Wentworth, a fan from the USA wrote: "This is a show that matters in all the right ways as it reminds us how important it is to come together in love, respect, and acceptance. It’s powerful and meaningful and deserves a chance to continue as it has so much more to give."

The #SaveShadowhunters campaign is widely regarded as the world's largest fan campaign.
The #SaveShadowhunters campaign is widely regarded as the world's largest fan campaign.

Another fan who goes by the name Goth Spice of #TeamEdom, a UK resident, wrote: "The reason I'm still fighting is because this show helped me to face my health issues. I thought I was dealing, pretty well but, I wasn't. Clary and Simon made me see that and made me work harder on myself. These characters deserve to continue their journey."

We at Meaww spoke exclusively to such passionate fans and their views are no differently elaborated than the aforementioned ones. Tasha Adamsky shared with us the relevance of the diversified cast that the show abounds in."(A) major reason why the show is important is its groundbreaking commitment to diversity, particularly with regards to its LGBTQ+ representation which "broke new ground by prominently featuring gay, lesbian, bisexual, and asexual characters in healthy, loving, non-stereotyped roles," Tasha said. 

Shodowhunters star Katherne MacNamara with fans
Shodowhunters star Katherne MacNamara with fans

So you see - it's not just about keeping the fantasy alive, for these worshipers of the show. Somehow - much like the worldwide phenomenon that J.K. Rowling's Harry Potter franchise had become, 'Shadowhunters' has also been able to create a family - a sort of home - for its fans. They have found love, friendship, freedom, and a safe haven of escape for themselves by immersing in the world of these fantasy demon slayers and everything they stand for. 

And nothing is more important than this family the fans have found for themselves. As superfan Amelia C. Gormley shared with MEAWW, "Shadowhunters fans have demonstrated their commitment around the globe. The #SaveShadowhunters movement rented a roadblock billboard in Times Square, another outside Toronto’s Eaton Centre, and two more in the subway in Seoul, South Korea. There have been advertisements for #SaveShadowhunters on the iconic red buses of London, and demonstrations in support of the show in Buenos Aires, Argentina and Sao Paulo, Brazil."

And like superfan Tasha Adamski points out: "Despite being advertised as a 'young adult' show, 'Shadowhunters' has fans of all ages (ranging from children under the age of 10, to parents in their 80s and 90s), which has been proven by multiple polls on Twitter by various fans in the past six months."

This really sheds light on the strength the unified fandom possesses with their commendable amounts of faith invested in the show. So as of now, even though these superfans are marching strong in their quest to keep the show alive, trying to find a new home for the fantasy that made them feel at home, it is truly inspiring to see just how far we, as people, could go to preserve something we hold dear to us.

At the end of the day, the future of 'Shadowhunters' might still be unclear, but what we do know is that the show's magic is here to prevail, because while business deals might not always cut it for a show, what matters is the lives it touches, and by far, 'Shadowhunters' has had a powerful and positive impact on countless, making the show earn themselves what is the strongest fandom ever!

Disclaimer : The views expressed in this article belong to the writer and are not necessarily shared by MEAWW.