Ride FRSH on 'Shark Tank': What is the cost, who are the founders, and how to keep your car smelling fresh

Ride FRSH on 'Shark Tank': What is the cost, who are the founders, and how to keep your car smelling fresh
Donovan Brown and Tre brown, founders of Ride FRSH on 'Shark Tank' (ABC)

LOS ANGELES, CALIFORNIA: Thanks to the never-ending traffic jams, the commute time has doubled if not tripled for most people. This means we are spending more time inside our cars than ever before. So who wouldn't want their car to smell fresh and great? 

But the traditional car air fresheners aren't as potent and we won't even get into their drab aesthetics. Donovan Brown and his brother Trey Brown noticed the glaring lack of innovation in the car air freshener space and decided to take on the mission of replacing those boring old tree-shaped air fresheners with their innovative product Ride FRSH, which not only boasts a wide range of fragrances but are also pretty interesting to look at. The brothers will be pitching their car air freshener brand before the Sharks- Mark Cuban, Barbara Corcoran, Kevin O'Leary, Lori Greiner, and Robert Herjavec, in the upcoming episode 7 of 'Shark Tank' Season 14. If you're curious to know more about Ride FRSH, and the inspiration behind the brand, then keep reading.


Woosh on 'Shark Tank': What is the cost, who is the founder, and how to improve the air quality of your home

Curie on 'Shark Tank': What is the cost, who is the founder, and how to use chemical-free deodorant


What is Ride FRSH?

With aesthetics taking over nearly every aspect of our lives, why should the car air freshener be left behind? Ride FRSH is an updated, modern spin on car air fresheners. "Ride FRSH is a game-changing brand of car air fresheners, trailblazing in the previously antiquated industry. Our products have elevated the experience around how a car air freshener is supposed to make you feel.With our premium design, thicker look and feel and signature song lyrics about driving on each scent we’ve been able to garner the support of over 10,000 monthly subscribers," states the brand's website. 

View this post on Instagram

A post shared by FRSH (@ridefrsh)



Who are the founders of Ride FRSH?

Brothers Donovan and Trey Brown, and their friends Dean Parker, and Garrick Mitchell, are the founders of Ride FRSH. Donovan and Garrick graduated from west Bloomfield High School in 2007 and later joined Howard University. The four friends joined hands to create Ride FRSH back in 2018, after noticing a glaring lack of competition and “cool factor” within the air freshener industry. They hit the market with uniquely designed car air fresheners that feature iconic song lyrics about driving, upgraded product designs, and a Monthly subscription for convenience. 

In an interview with The Black Enterprise, co-founder Trey explained how they came up with the idea for the subscription model. "We knew we had to offer something different. . Our solution was to begin offering a subscription service, which had never existed for these kinds of products. This would also allow us to build a community directly as opposed to depending on distribution, which is often a more difficult game to play," he explained. Donovan, co-founder, and marketing director of the brand added, "FRSH is providing customer loyalty and brand affinity in a space where it traditionally has not existed. Our subscribers are passionate about the product, which on its surface is just an air freshener, but at its core it is an accessible and easy way to express yourself.” 

Through their monthly subscription model, the customers receive two air freshener packs at their doorstep each month. The brand claims to have over 10,000 active subscriptions. 


What is the cost and where to buy Ride FRSH from?

As part of the 'Shark Tank' promotional strategy, the brand is offering a limited-time starter bundle featuring 10 scents for $28.99. Aside from this bundle, customers can also opt for a monthly subscription that starts from $5 per two-pack, or you can create your bundle from $7 onwards. There are several flavor variants that you can pick from such as Vanilla, Pina Colada, Ocean Breeze, New Car Scent, etc. You can get these cool air fresheners from the brand's website here

View this post on Instagram

A post shared by FRSH (@ridefrsh)



Where is Ride FRSH now?

Since starting out their business, Ride FRSH has positioned itself as more than just a simple car air freshener brand. They are all about making  a statement and expressing yourself, The brand has over time managed to launch exclusive licensed products in partnership with NBA, and even Viacom Media, Dean Parker, Head of Sales, said, "Our licensing partnerships are a key differentiator in the wholesale space, and it’s something that also sets us apart from competitors in the subscription industry." The brand has several NBA-themed air fresheners featuring various teams and also Spongebob-themed fresheners, This unique branding strategy seems to have worked out well, as the brand claims they have sold over 300,000 units of air fresheners since securing licensing deals!

View this post on Instagram

A post shared by FRSH (@ridefrsh)



Who will steal the deal?

Mark Cuban or Kevin O'Leary may steal the deal. Although the brand's sales numbers and profit margins will ultimately be the major deciding factor for the sharks on whether to invest in the business or not. So, we will just have to wait and watch to see if the Sharks even make a deal.

'Shark Tank' Season 14 Episode 7 airs on ABC on November 18, 2022, at 8 pm ET. Catch the latest episode featuring products like Boarderie, Ride FRSH, ActionGlow, and Legacy Shave.

Missed an episode? Been wanting to catch up? Episodes can also be viewed the next day on demand and on Hulu. Not just that, you can also watch old seasons and episodes on Amazon Prime Video and iTunes.

Share this article:  Ride FRSH on 'Shark Tank': What is the cost, who are the founders, and how to keep your car smelling fresh