Plufl on 'Shark Tank': Who are the founders and is $499 tag worthy for a dog bed for HUMANS?

Plufl on 'Shark Tank': Who are the founders and is $499 tag worthy for a dog bed for HUMANS?
Yuki Kinoshita and Noah Silverman, founders of Plufl on 'Shark Tank' (ABC)

LOS ANGELES, CALIFORNIA: Who doesn't love taking naps? Have you ever seen a dog or a cat napping away blissfully and wished you could do the same? Well, then look no further than Plufl, a dog bed designed for humans!

With Plufl you can nap anywhere, anytime, just like your beloved pupper or kitty, without a care in the world. Plufl founders- Yuki Kinoshita and Noah Silverman will be pitching their innovative dog bed for humans before the Sharks- Mark Cuban, Robert Herjavec, Kevin O’Leary, Lori Greiner, and guest Shark Emma Grede, on the upcoming episode 5 of 'Shark Tank' Season 14. Will the Sharks take to this one-of-a-kind dog bed for humans or sleep on this deal? While we will have to wait until the episode airs to find out, in the meanwhile you can read up all about Plufl, its founders, and also our guess on which Shark might steal the deal right here. 

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What is Plufl?

Kiss goodbye to stress and restlessness with Plufl, a premium napping bed engineered to provide the optimal napping experience. As the world's first dog bed designed for humans, Plufl aims to maximize comfort and foster a sense of security, with its thick pillow border for users to tuck their hands and feet into, an orthopedic memory foam that provides ample support, and a soft, luxurious faux fur that is calming to the touch. Its oval shape cradles you into a natural fetal sleeping position that will have you sleeping like a baby in no time. Before you write off Plufl as just yet another frivolous product, it must be noted that it's a lot more than just a dog bed for humans. 

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Plufl claims to help people with ADHD, stress, and anxiety-related issues, with their unique design that is constructed with a multilayered orthopedic and memory foam base and a bolster pillow made of a blend of natural cotton and poly fibers. Some of the unique features of Plufl include:

Built-in handles that allow for easy storage and transport
Easy-to-remove, pet-friendly, machine-washable cover
Tuck your hands and feet inside the heavenly pillow border that provides sensory relief similar to the one you get from pressure therapy
High-grade orthopedic mattress with a gel-infused cooling memory foam topper for all day relaxation

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Who are the founders of Plufl?

Yuki Kinoshita and Noah Silverman are the brains behind Plufl. The duo met at the University of British Columbia in 2018 while pursuing a bachelor's degree in Internation Economics. Yuki and Noah hit it off over their shared interests in entrepreneurship, dogs, and napping. Like most college students, Yuki and Noah were constantly tired and were always on the lookout for a comfortable spot for napping, which wasn't always easy to come by. One day, while they were hanging out at a local coffee shop on campus, they saw a Great Dane taking a glorious nap in its custom-made dog bed. Seeing the dog enjoying its peaceful nap, Yuki and Noah came up with the idea of creating dog beds for humans. 

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On the brand's website, the duo shared, "The Plufl journey began when we realized there needed to be a better way to rest. As tired college students, we took a lot of naps. But our issue? There weren't any comfortable places to nap on campus!" " One day, we saw a large dog napping blissfully in a giant dog bed at our local college coffee shop. That's when the idea struck us. Dog beds ... but for HUMANS!!" they explained. "From that day onwards, we embarked on our journey of bringing our idea to life. The result: a kickass napping product that's so comfortable we struggle to get out of it everyday. We're so excited that you're here to join us on this journey and we can't wait to help you get that rest you deserve," they shared. 

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Plufl founders Yuki Kinoshita and Noah Silverman on 'Shark Tank' (ABC)
Plufl founders Yuki Kinoshita and Noah Silverman on 'Shark Tank' (ABC)

What is the cost and where to buy Plufl from?

A Plufl bed retails for $499, and is currently available at a 'Shark Tank' special discount for $399, with free shipping. You can choose between Arctic Grey and Biscuit color variants of the bed, and place your order from the brand's website here. Although Plufl beds are yet to hit the market, these comfy nap beds have earned rave reviews from its best test users. "The first thing I want to jump into as soon as I get back home from work. Once I'm in this, there's no getting out," wrote a user on the brand's website. 

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Where is Plufl now?

After coming up with the idea for Plufl in August 2021, Noah and Yuki began working on the first prototype of Plufl. After beta testing, and finalizing the design, the duo launched a Kickstarter campaign in April 2022, where they managed to raise a cool $290,657 from 799 backers. As per the campaign updates, the Plufls are currently being mass-produced, and the brand is taking pre-orders from customers. They listed November 2022 as the estimated timeline for shipping the product on their Kickstarter campaign, but on the brand's website the duo explained that owing to delays and uncertainties, the napping beds will now reach the customers by February 2023. 

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Who will steal the deal?

Considering the product still hasn't hit the market and there's no customer feedback available yet, the chances of sharks making an offer is pretty slim. But if there's any Shark who may take interest in this product it would have to be Robert Herjavec, or Mark Cuban. 

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Mark Cuban and Robert Herjavec test out Plufl on 'Shark Tank' (ABC)
Mark Cuban and Robert Herjavec test out Plufl on 'Shark Tank' (ABC)

 

'Shark Tank' Season 14 Episode 5 airs on ABC on October 21, 2022, at 8 pm ET. Catch the latest episode featuring products like Big Bee Little Bee, Bridal Babes, Plufl, and  Pretty Rugged.
Missed an episode? Been wanting to catch up? Episodes can also be viewed the next day on demand and on Hulu. Not just that, you can also watch old seasons and episodes on Amazon Prime Video and iTunes.

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