Kate Bush WON'T be joining TikTok despite wave of new Gen Z fans after 'Stranger Things' hit
TikTok "sounds ridiculous," according to Kate Bush. Despite the fact that a whole subset of the video-sharing platform was inspired by her music, the 63-year-old singer, who is experiencing a stellar career after "Running Up That Hill (A Deal With God)" reached the top of the charts thanks to its use in "Stranger Things," insisted she isn't interested in joining in.
A new generation was introduced to the song through Stranger Things almost 37 years after it first gained popularity when it peaked at number three in 1985 upon its release. The song is included in several episodes of the fourth season and plays a significant role in the development of Sadie Sink's character Max Mayfield.
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"Do you know about WitchTok, a subset of TikTok? It's inspired by ‘Babooshka‘ and your look in that video. There's a whole load of people very dedicated to you in that space. Do you know about that?" the host of 'Woman's Hour', Emma Barnett, questioned her. Bush chuckled and responded, "No I don't. It sounds ridiculous."
Despite acknowledging that some individuals need to "look a bit harder," the "Wuthering Heights" hitmaker believes modern life to be "incredibly exciting." She remarked, "It's an awful time on a lot of levels for people, very difficult."
Bush further stated, "But it's also a time when incredible things are happening. Technology is progressing at this incredible rate. That's pretty overwhelming, really. But, you know, there's so many advances in medicine and there are positive things. You just have to look a bit harder to find them at the moment."
Kate is overjoyed that her 1985 track has gained new popularity thanks to "Stranger Things," and she is especially happy that "whole new audience" is finding her music who would not have known of her before.
Talking about the TV show Bush said, "It's such a great series, I thought that the track would get some attention. But I just never imagined that it would be anything like this. It’s so exciting. But it's quite shocking really, isn't it? I mean, the whole world's gone mad."
"What's really wonderful, I think, is this is a whole new audience who, in a lot of cases, have never heard of me and I love that. The thought of all these really young people hearing the song for the first time and discovering it is… well, I think it's very special," Bush remarked.
The Sun reported that "Running Up That Hill" was bringing in $306,982 per week for Bush thanks to Spotify streams, which averaged over a million every day. Bush doesn't have to share the profits with anyone because she owns all of the publishing and licensing rights to her music, according to The Sun. In light of its revival, Bush is "on course to bank a seven-figure sum because of its resurgence." It's fairly astonishing that a song from 37 years ago has sparked so much devotion and recognition so long after the event, whether that's in US dollars or UK pounds.
