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'JYP Respect TWICE' trends as 'Formula of Love' album out of stock during pre-orders

Fans ask for better treatment for TWICE after their upcoming album's pre-orders hit a snag on the first day itself
TWICE is preparing for their latest comeback with 'Formula of Love' (@JYPETWICE/Twitter)
TWICE is preparing for their latest comeback with 'Formula of Love' (@JYPETWICE/Twitter)

Looks like more and more fans are getting vocal about how their favorite artists are being mismanaged by their labels. In the few past months, agencies like CUBE, YG, SM, Woollim and JYPE have come under fire for not properly treating their artists like Soojin, Blackpink’s Lisa, Red Velvet, IZ*ONE members and DAY6’s Jae Park. And now, the popular K-pop girl group TWICE has earned the attention of fans. ONCEs (TWICE’s fandom) noticed that their upcoming album ‘Formula of Love’ had been out of stock on the first day itself.

Several achievements are possible even before the album is released as seen with NCT 127, Stray Kids and Enhypen becoming almost million sellers with their album pre-orders. NCT 127 actually made history by getting 1 million pre-orders for ‘Sticker’ in the first day itself. It should also be noted that Stray Kids, who are also under JYPE, had 830k pre-order stocks for 'NOEASY'. Hence, ONCEs are angry that a veteran group like TWICE is not getting the same treatment as JYPE’s newer artists. Fanbases calculated that ‘Formula of Love’ only had 20k pre-orders before getting out of stock.

'The Feels': TWICE debut on Billboard Hot 100 with their first English single

‘The Feels’: TWICE's first English single sweeps charts and breaks records


TWICE's album pre-orders out of stock

It should be noted that TWICE is not an inactive group but is still at their peak with their latest English release ‘The Feels’ breaking several records. And along with entering several Billboard charts, on October 13, it was reported that the single had also made waves in Japan. Fans were impressed that the English song ‘The Feels’ ranked at #3 on Billboard Japan’s Hot 100. This is now also being used as a reason to show JYPE that TWICE deserves better management. 

Album stocks have been a recurring issue between JYPE and their older artists. Fans sent trucks asking for better management and promotion for GOT7 before the boy group just ended up leaving the agency. ONCEs are threatening to do the same and hope that JYPE listens to them. In fact, last month, the label came under fire for excluding Jeongyeon from season’s greetings merch as she is on a hiatus for mental health reasons. And in the past TWICE has often hit a snag in sales with albums being out of stock.

'Pre-orders shouldn't be sold out'

ONCEs have been trending #JYPRespectTWICE with tweets like, “Pre-orders shouldn’t be sold out?? Cuz it determines the number of actual albums to produce?? I mean you’re clearly holding their sales now. And for what?” “So why did our pre-orders get sold out while other JYPE artists don’t experience this? ITS A PRE-ORDER, IT ISN’T SUPPOSED TO BE LIKE THIS. Do your job. RESTOCK FORMULA OF LOVE,” and “How is formula of love STILL out of stock and which company in their right minds completely dismisses the fact their group made history in hot 100 again their second group to do so unbelievable tbh.”

One added, “Please burn down jyp entertainment, i’m sick and tired of this company not respecting Twice and not managing them properly. can’t they take a hint from the got7 situation ?” Another posted, “How are you expecting twice to break records if you can’t do the bare minimum for them? Just restock the albums the same way you did for your other artists.” One fan suggested that they could resort to what GOT7 fans did, “TRUST ME JYP YOU DON'T WANNA SEE TRUCKS IN FRONT OF YOUR BUILDING.” Another shared, “TWICE ENTERED LOTS OF NEW MUSIC CHARTS FROM DIFFERENT COUNTRIES with #TheFeels, and the SOLD OUT SERIES IS HAPPENING AGAIN?! so Hot100 isn't enough to make you think they can get more than 500K sales?”