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'I'm tired': Halsey accuses label of holding her song over ‘fake viral moment on TikTok’

'Everything is marketing, and they are doing this to basically every artist these days,' the 27-year-old singer added

Ashley Nicolette Frangipane, famously known as Halsey, has alleged that her new song has been put on hold by her record label because they first want to “fake a viral moment on TikTok”. The 27-year-old singer took to TikTok on Sunday, May 22, and shared a video, titled ‘I'm tired’, while saying: “Basically, I have a song I love that I wanna release ASAP, but my record label won't let me.”

She continued in the social media post that reportedly included the new song: “I've been in this industry for 8 years and I've sold over 165 million records. And my record company is saying that I can't release it unless they can fake a viral moment on TikTok. Everything is marketing, and they are doing this to basically every artist these days,” before adding: “I just wanna release music, man. And I deserve better tbh. I'm tired.”

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However, there were some people who doubted Halsey and thought her TikTok video itself is a market gimmick. But she cleared the air around it by tweeting, “I’ve been minding my own business on tour taking care of my baby. Four albums deep. Coasting. I’m way too established to stir something like this up for no reason or resort to this as a marketing tactic but now I’m in too deep so there’s no going back 🤷🏻‍♀️.” She also noted, “the music video is literally already done lmao like.”

Halsey has been with Astralwerks since 2014. The record label has reportedly not said anything about her accusations. However, this was not the first time the ‘If I Can't Have Love, I Want Power’ singer had taken an aim at Astralwerks. Earlier, she had shared the label’s reaction to her pregnancy. She told Apple Music’s Zane Lowe, “You have to call the CEO of X, Y, Z and say, ‘Hey, hi. I’m just calling to let you know, I’m pregnant. I didn’t want you to find out on Instagram. I wanted to tell you myself, personally. It’s still business as usual over here though, don’t worry. My personal choice isn’t going to affect your profitability or your productivity or your assembly line. And also, in what world would you ever have to call me to tell me that you were having a baby? But I have to call you because it impacts your product.’”

Also, in November 2021, Halsey spoke with Hits Daily Double and said: “There were moments when I felt powerless. Updating my progression to accommodate execs and investors, making sure the arrival of my child was timely enough that it wouldn’t cost anyone money, was dehumanizing. Not to mention the ‘madonnafication’ of myself. I spent my whole career as a symbol of sexuality and tenacity; would I still be that once the world has decided I'm maternal and therefore ‘unfuckable?’ A world to whom I no longer serve useful? Can I have both?”

Meanwhile, Halsey has received a lot of support from her fans after she spoke about the latest issue. A user tweeted: “Idk why people refuse to understand that TikTok has become the deciding factor in whether a song is successful and labels are exploiting that... It's sad that art has become about virality instead of actually good music.” Another user said, “I love and admire you for how brave you are, you have the platform within reach and you decide to use it, it's horrible how they want to restrict you as an artist and your music, especially you, who are one of the most listened to singers worldwide, you don't.” “Ash. You're not ‘going too deep’, this is totally unfair. It is YOUR ART. You should be allowed to release it whenever and however you want,” the third user added.