Hallmark's 'Three Wise Men and a Baby' SHATTERS records, becomes most-watched movie of 2022 on cable
LOS ANGELES, CALIFORNIA: Hallmark Channel is known for its feel-good movies that are sweet and a little bit cheesy. Whenever the holiday season begins, the network comes out with a line-up of superb titles primarily focusing on the holiday season, especially Thanksgiving and Christmas. A lot of Hallmark Christmas movies have become some of the most-watched titles on cable and their numbers keep on increasing. However, the network has achieved a monumental feat thanks to its latest movie ‘Three Wise Men and a Baby’.
‘Three Wise Men and a Baby’ revolves around three brothers and how their lives are changed when they are forced to work together to take care of a baby over the holidays. As soon as they start taking care of the baby, they embark on a journey of self-discovery and begin to rebuild their relationship as brothers. Soon, they realize the importance of relationships and most importantly, Christmas. The movie received positive reviews from the critics as well as the viewers and it seems that’s why the movie has become the most-watched movie on cable in 2022.
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Yes, you heard it right. According to the latest Nielsen ratings, ‘Three Wise Men and a Baby’ was watched by more than 3.6 million people after the day it debuted on the network. The movie, which premiered on November 19th, averaged 2.9 million homes and became the most-watched movie of the year to date across ad-supported cable, as per Variety.
The film sees Paul Campbell playing the role of Stephan Brenner and Tyler Haynes as Taylor Brenner. Meanwhile, Andrew W. Walker plays the character of Luke Brenner. On the other hand, Margaret Colin, Ali Liebert, and Fiona Vroom star as Barbara, Fiona, and Susie.
‘Three Wise Men and a Baby’ is a part of Hallmark’s ‘Countdown to Christmas’ franchise, which has entered its sixth week. This year, the network added 40 new movies this holiday season, out of which 31 are a part of ‘Countdown to Christmas’. The franchise is currently helping the network to rake in big numbers and is now the most-watched entertainment cable network.
‘Three Wise Men and a Baby’ currently holds a rating of 8 on IMDb and the entire cast and crew must be really happy with the result. While talking about the movie with US Weekly, Campbell noted that it’s one of the most special films of his career, but admitted that they were worried about meeting the expectations.
“So much pressure — genuinely — to deliver. I feel like we did. I’m just gonna say it,” Campbell told US Weekly.