GOOP SEX: Gwyneth Paltrow launches controversial lifestyle platform on 'sex, intimacy and relationships'

GOOP SEX: Gwyneth Paltrow launches controversial lifestyle platform on 'sex, intimacy and relationships'
Gwyneth Paltrow has started a new lifestyle channel to educate about love, sex, relationships, and more (Charley Gallay/Getty Images for Veuve Clicquot)

LOS ANGELES, CALIFORNIA: Gwyneth Paltrow is at it again! This time, she has branched out her lifestyle and wellness brand ‘Goop’ to create a new Instagram account named "Goop Sex" which would be dedicated to sexual health and “how to achieve the perfect orgasm,” among others.

The Marvel star’s brand Goop recently announced the launch of a new Instagram page dedicated to exclusive content, saying, “Something we believe at goop is that true fulfillment comes from really knowing yourself and feeling comfortable enough to show up in the world and in your relationships as your whole self.”


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The newsletter which is signed by Paltrow was sent to the brand’s subscribers on Thursday, April 6, stating, “An important pillar of this is how we feel about our sexuality.” The message continues, “We created a new Instagram channel for those of us who want to further our education in this area: @goopsex.” It then describes the utility of the account saying, “It’s a place for the pursuit of pleasure, where you can stay up to date on our latest content covering sex, intimacy, and relationships—along with tips from sought-after practitioners and fresh tools.”


At present, the account boasts around 4K subscribers and 15 posts. The latest post of the account reads, "Dirty talk isn't just about hotter sex. It can actually make you a stronger, more confident sexual communicator. Link in bio for tips on what to say during sex, overcoming discomfort, and voicing your desires."



Paltrow's controversial sexual wellness products

This is not the first time that the 'Emma' actress has courted controversy regarding her takes on sexuality and wellness. One of the most controversial products the brand has created is 'This Smells Like My Vagina' candle which is now sold out. Goop has also come up with a vibrator plated with gold. 

'Who makes a 'smell my orgasm' candle?'

As Paltrow started her new Instagram account, social media was flooded with interesting comments. One user said, "For Easter I imagine Gwyneth Paltrow walks around Goop dropping Jade eggs out of her vagina for the staff to find." Another user commented, "I really wish Gwyneth Paltrow hadn't ruined the word "Goop" for the rest of us." Another user commented, "Who makes a “smell my orgasm” candle & sells it? Gwyneth Paltrow. She also sells on GOOP khaki shorts no better than Walmart’s for &40,000/pair."






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 Goop Sex: Gwyneth Paltrow launches contentious lifestyle platform