Did Freeform just troll Shadowhunters fans again? Network uses hit show tagline for new project 'Siren'
As fans came across the rip-off, they didn't hold back from trolling the network about pulling the same old stunt of infusing 'Shadowhunters' related content into other shows.
Looks like Freeform is at it again. The 'it' in question happens to be the network stealing ideas from its own hit show, 'Shadowhunters' and incorporating it into another show for unexplainable reasons. In simpler terms, Freeform chose to pass off a promotional video for the upcoming Season 2 of its mermaid fantasy 'Siren' with the same tagline they have used for one of their most popular shows ever, 'Shadowhunters,' based on Cassandra Clare's novels 'The Mortal Instruments.'
Now, this is big because in the last three years of its airing, 'Shadowhunters' has managed to acquire a fiercely loyal and also arguably the largest possible global fandom. And this fandom happens to be extremely protective of their show - so much so that when the show was abruptly canceled after its second season, they started a worldwide campaign titled #SaveShadowhunters to get Freeform to save it or hoping another network will keep the show alive.
And as they continue to strive and struggle, Freeform - instead of paying heed to what is probably the largest source of traction for their network - decided to channel their energy best left to things that live under bridges. Which would also explain them infusing the same "All the legends are true" tagline as a promotional tagline for 'Siren,' after it has already been used and reused on the show 'Shadowhunters.' But Freeform tweeting the promo video with the same tagline didn't go unnoticed by fans.
As fans came across the blatant rip off, they didn't hold back from slamming the network for reusing content in other shows. From pointing out how this could be a copy infringement issue, or even slamming Freeform for thinking they could pass off this recycling just because both shows air on the same platform, here is what they had to say about Freeform:
I'm all for recycling, but using the tagline of a show you cancelled to promote another? Really?— Vanessa Kubiak (@Lilyfree127) December 28, 2018
“All the legends are true,” is a direct quote from #Shadowhunters - y’all are disgusting.— Erin 🐻 (@WineStainedLife) December 28, 2018
It’s like you are begging!! “I hope no Shadowhunters fans watch this show and I hope they tell everyone they know to avoid it at all costs!!” - if that is what you wanted, congrats!— Erin 🐻 (@WineStainedLife) December 28, 2018
When I thought that they reached their lowest point with the aid.... 🙃 pic.twitter.com/7fE3p2oDRs— Alexandra loves Matt🐄 (@paintitmalec) December 28, 2018
Are you allowed to use this? Doesn't this belong to the Shadowhunters and Mortal Instruments? What's that cheap rip-off?— Mel- Leo(notDicaprio)'s mom (@mellyb6) December 28, 2018
Make your own catch phrase, perhaps? It's the least you could do for still having a place on the “not cancelled yet” list at the ABC Family office. 🤦🏽♀️ pic.twitter.com/mTmgKncd4d— Violet || #SaveShadowhunters (@endgamemalec) December 28, 2018
As mentioned above, this is not the first time Freeform has pulled such a stunt with 'Shadowhunters'; not so long ago it had done the same thing during a screening of 'Toy Story'. As Twitter user Duhneese (@malecdsrvbetter) had pointed out at the time, "FreeformTV was playing Toy Story it was a 'pop up’ version of it with facts from/about the movie. This popped up as one of the tidbits. Every other pop up I had seen was actually related to the movie in some way unlike this."
The 'this' referred to above happens to be a Shadowhunters reference that popped up in the phenomenal Magic 8-ball scene from the 'Toy Story' movie, where Andy is told that he can only take one toy with him, and Woody - worried that Andy might not pick him - grabs the Magic 8-ball and asks it: “Will Andy pick me?”. The answer on the 8-ball says: "Don't count on it". Similarly, as Duhneese puts it, one of the pop ups pulled a Shadowhunters reference and read: "Will Freeform save Shadowhunters if I keep tweeting about it?" The Magic 8-ball answer on the pop-up replicated the Toy Story scene and read: "Don't count on it."
This was a mistake. We never intended to disrespect the Shadowhunters fandom. We apologize for this. https://t.co/CNz7Tv6FQ1— Freeform (@FreeformTV) December 16, 2018
What followed was severe social media backlash - something that also caused the network to take down the promo and apologize for it publicly. "This was a mistake. We never intended to disrespect the Shadowhunters fandom. We apologize for this," the network had tweeted at the time but looks like their lesson was forgotten. And this is significant especially in the current crucial climate of 'Shadowhunters' on the brink of coming to an end with the second half of its third and final season awaiting release in 2019. The fans are putting in their best efforts to save the show from ending and it's really discouraging to see Freeform's lack of respect for all that the fandom is doing.