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BTS to represent South Korean prez at UN General Assembly, fans call them 'national treasures'

South Korea’s President Moon Jae-in has announced that BTS will be their Special Presidential Envoy for Future Generations and Culture

It is not an exaggeration when one says that BTS is the biggest K-pop group in the world. With making and breaking records even against rival global artists, the seven-member boy group are not just limited to the music industry. Thanks to their huge impact and loyal fanbase, they’re also successful in every other field they dabble in from global marketing to fashion. McDonalds saw a new sales record as they collaborated with BTS while Louis Vuitton’s stocks rose as they walked in their latest fashion show.

Due to their massive contribution to the South Korean economy and promotion of culture, even the government acknowledged their impact by modifying their mandatory military enlistment law. It now allows idols like Jin, the oldest BTS member to enlist after they’re 30-years-old. Along with that, the group is also getting opportunities to participate in diplomatic activities like UN General Assembly as special envoys.

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BTS to attend the UN General Assembly

South Korea’s President Moon Jae-in declared on July 21 that BTS would be their Special Presidential Envoy for Future Generations and Culture. Park Kyung-mi, a spokesperson of Blue House elaborated on the position, “The appointment of a special envoy is part of public diplomacy that seeks to broaden diplomatic horizons by gathering diplomatic capabilities. It was carried out to enhance the image of the nation leading the issue.” The band's latest single 'Permission to Dance' also has a role to play in this honor. 

BTS will get a chance to attend the 75th UN General Assembly in September where they will spread messages of comfort and hope in these trying times for struggling youths. They will also have other activities that show their willing cooperation in solving important issues like environment, poverty, inequality and respect for diversity.

The South Korean President Moon Jae-in took into consideration the interests of the younger generations that are the future and how BTS’ message seems to resonate with them. The group has played an important role in promoting their country and will further help the country’s international image reach newer heights. They will be collaborating with professionals to then use South Korea’s status to solve global issues.

The Blue House also revealed the final push that led to this appointment, “The message of consolation in the lyrics of 'Permission to Dance', the message of sign language in the choreography, and the message of coexistence and harmony of various races are to overcome the Corona crisis through solidarity and cooperation with the B world.” The positive impact of their latest single is exactly what is needed for a global envoy promoting hope.

‘South Korea’s pride’

Fans took to Twitter to trend ‘South Korea’ as this is a huge honor for BTS. One tweeted, “Bts truly is south korea’s pride.” Another proud Army tweeted, “I still can’t fathom the fact that South Korea see BTS as one of their two major achievements for the last 60 years, they truly are SK’s pride.” One tweeted, “BTS are once again going to represent South Korea in UN Nation's Pride for a reason...so proud of these boys.” Another tweeted, “Bts leaving the country for the first time in almost a year just so they could accompany the president of south korea… this is what we call cultural impact korea’s national treasures.”