Brittany Dawn Net Worth: Texas AG Ken Paxton sues fitness guru for giving clients dangerous advice
A former fitness influencer who allegedly misled customers with eating disorders, scammed them with phony "personalized" nutrition plans, and charged shipping fees for digital products is now being sued by the state of Texas.
In a lawsuit filed on February 1, Attorney General Ken Paxton is reportedly seeking between $250,000 and $1 million from self-proclaimed fitness guru Brittany Dawn Davis, 30. The suit states that at least 14 women approached Davis to help with eating disorders, but they claimed she made their conditions worse with a series of low-calorie diet regimens that would only be suitable for those looking to shed weight. The court filing also states that Davis charged her clients a shipping fee for emailed diet and nutrition plans that were sold as individualized to meet customers' specific needs, but were allegedly generic.
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Davis abandoned her fitness gig years ago after being inundated by complaints about her questionable business practices. The Fort Worth native now describes herself as a Jesus lover who hosts Christian retreats and preaches religious insights to her millions of followers on Instagram and TikTok. According to the Dallas Morning News, Davis also successfully applied for a paycheck protection program loan for her business for more than $20,000.
The influencer is accused of selling online fitness packages to thousands of customers in 2014 through a company called Brittany Dawn Fitness LLC, promising them they'd receive "personalized" nutritional guidance and coaching. Prosecutors noted how the plans ranged from $93 for a one-time consultation to $300 for three months of nutritional advice, training, and coaching. "However, the online nutrition and fitness plans delivered to consumers were not individualized," the suit alleged. "Defendants also failed to provide the promised coaching and check-ins."
Davis reportedly ignored her client's complaints until 2019, when she was forced to address them on YouTube following a public outcry over her phony services. She apologized during a segment on 'Good Morning America' in February that year, when she also admitted she asked clients she refunded to sign non-disclosure agreements. "I made a mistake," she said at the time. "I've taken full responsibility for it, I made things right, and I did whatever it took to make things right. As a business owner, as an influencer, I've learned from it and I'm a prime example of what can happen when you have a platform and you mess up." However, the lawsuit from the Texas AG stated Davis only offered clients "partial refunds."
Brittany Dawn's net worth
Brittany Dawn Davis, 30, has a net worth of approximately $1.5 million, according to multiple sources. The former fitness influencer began facing heat from customers in 2019 after a growing number of disgruntled women alleged she sold them "generic" workout plans and deleted their complaints on social media. Davis even took down the website where she sold her plans after being inundated with complaints.
Despite her promise for refunds, many disappointed customers said they did not receive any compensation for the phony plans. On her former website, Davis listed no qualifications as a trainer or diet coach but described taking "classes and certification courses" around fitness. She said the bulk of her experience was from having lived through an eating disorder and bodybuilding competitions.