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Alissa Heinerscheid: VP behind Bud Light's Dylan Mulvaney campaign who slammed brand's 'fratty' image seen on wild 'boozefest'

Alissa Heinerscheid photos have surfaced amid controversy about Bud Light's partnership with trans activist Dylan Mulvaney

LOS ANGELES, CALIFORNIA: Alissa Heinerscheid, the VP of Bud Light's marketing, had discussed the brand's evolution by shifting the emphasis away from its "fratty" and "out-of-touch" humor to encourage inclusivity. Recently, Heinerscheid's hypocrisy has been called out online after leaked photos emerged showing her having a good time at Harvard's Greek Life.

Images on her since-deleted Facebook page showed the Bud Light's vice president of marketing taking part in a campus scavenger hunt, inflating condoms like balloons, and drinking beer during a 'boozefest' in 2006. These photos of the Bud Light executive were obtained by Daily Caller. Heinerscheid has been in the news after her podcast interview with 'Make Yourself At Home' became widely known. Since then, a lot of individuals have shown a strong desire to know who she is and have criticized her vision for the brand. She is also facing criticism for her company's choice to work with transgender activist Dylan Mulvaney, who celebrated her '365 Days of Girlhood' with personalized Bud Light cans bearing the influencer's face.

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'Haven of inebriated ditzes'

Heinerscheid and her college friends can be seen in the leaked images in an album called 'Isis Senior Reverse Initiation Scavenger Hunt,' where the co-eds discussed "the exploration of the scrotum professors," according to New York Post. 

The images seemed to have been taken at an event organized by Harvard's ISIS Club, which was established to make a "safe social space for women" to mingle on campus. But in 2005, the Harvard Crimson student newspaper condemned the club, calling it a "haven of inebriated ditzes" that hosted 'boozefests.'

'Another woke hypocrite!!'

Many people have called out Heinerscheid's hypocrisy on Twitter with one person writing, "Oh dear. This you, Alissa Heinerscheid, new VP of marketing for @budlight? Looks very 'Fratty' of you at Harvard. Especially that Beer Condom." Another person wrote, "Looks pretty 'fratty' to me. The only pic missing is the condom blown up and over her head." A third person wrote, "The point here is Alissa Gordon obviously engages in 'fratty behavior' but literally destroyed a brand over her condemnation of it... or should it say 'condom-nation.'" This other person wrote, "Another woke hypocrite!!" One person wrote, "It’s mind blowing she thought this is ok .. anyone in a leadership position.. The HR department would be bringing this to the executive board!! Discretion .. behave like a adult! You represent your company when pictures like this get leaked out!! Grow the f up!! Ugh."

'I had a really clear job to do when I took over Bud Light'

Heinerscheid stated on the 'Make Yourself at Home' podcast that she intended to change the image of Bud Light before the partnership and advertisement with Mulvaney. She stated, "I'm a businesswoman, I had a really clear job to do when I took over Bud Light."

Heinerscheid continued, "And it was 'This brand is in decline, it's been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand, there will be no future for Bud Light.'" Furthermore, she criticized the previous branding of the company.

Heinerscheid stated, "We had this hangover, I mean Bud Light had been kind of a brand of fratty, kind of out-of-touch humor, and it was really important that we had another approach." Her remarks and the company's collaboration with Mulvaney have drawn criticism, but they have remained silent while consumers protest against Anheuser-Busch's merchandise.

Justin Kendall, editor of the trade journal Brewbound for the beer industry stated that the boycott "seems to have more legs than most," and he cautioned that it would harm the company's most recent revenue figures, according to New York Post.

This article contains remarks made on the Internet by individual people and organizations. MEAWW cannot confirm them independently and does not support claims or opinions being made online.