Why did Lori Greiner invest in Flora? 'Shark Tank' investor offers deal to $3 million cash burning company
LOS ANGELES, CALIFORNIA: Flora is essentially a plant sensor that informs you how much moisture, temperature, and light each bloom needs. Aabesh De, the founder of Flora, pitched his concept on 'Shark Tank' Season 15 and secured a deal with Lori Greiner.
Aabesh entered the Tank and requested $300,000 for 10 per cent equity from the Sharks. Flora is a sensor system for plants.
Robert Herjavec stated that he is not a plant enthusiast and hence would not invest. Mark Cuban claimed the same thing, but he declined to invest.
Barbara Corcoran stated that she loves the product but cannot invest in this firm. Kevin O'Leary stated that he does not care about plants and would not make any deals.
Lori offered $300,000 for 30 per cent equity. Aabesh countered the offer with $300,000 for 15 per cent equity + 5 per cent advisory share + $2 royalty for each unit till the whole $300,000 was paid. Lori loved the founder so much that she accepted the offer.
Where can you buy Flora products?
Flora sells gardening supplies. As of this writing, all Flora goods, including the Flora Pod, are available for purchase on the company's official website and Amazon Prime.
The Flora Pod is regularly priced at $59.99, but with the current deal, you can get it for $49.99.
Who is the founder of Flora?
Aabesh began his professional career after earning Bachelor's degrees from Indiana University Bloomington and Esade. Despite his lofty goals for the future, he began his work as a Fundraising Director at DECA - Munster High School Chapter.
Then, for over a year, from 2013 to 2014, he changed employment every few months. During this time, he served as a Volunteer Lab Technician at Zelhof Genetics Lab, Treasurer at Alpha Sigma Phi - Gamma Chi Chapter, Technology Consultant at Pinnacle School, and Student Speaker at Indiana University Kelley School of Business.
Aabesh was also a Co-Founder of the Global Scholars Program before landing a position as Project Manager - Public Relations at IU College Luminaries. His first long-term position was with Kelley Without Borders, where he served as President.
Following that, he worked briefly for Deloitte as a Business Technology Analyst Intern, Othernet as an Account Associate, and Medline Industries, Inc. as a Business Analyst. Before joining Flora, Aabesh worked as a Sales Engineering Manager at Reverb.com and a Customer Success Account Manager at Microsoft.
In 2016, he created his first firm, Legasus Media, which is still going strong today. Then, in August 2021, he formally founded Flora, and the rest is history.
How does the Flora app work?
Flora is a plant care gadget at your fingertips that can recognize over 10,000 species and provide you with reminders and tips on how to care for your plants so they grow. The Flora app offers you a variety of warnings on your mobile device, including light, temperature, moisture, and humidity.
All you need to do is download the Flora App, sign in, and scan your plant. Flora identifies the plant and makes specific plant care advice.
This motivates you to add additional plants to your home and care for them properly. Since its inception in 2021, at COVID-19, the Flora App has registered over 300,000 users from 190 countries.
'Shark Tank' Season 15 airs on Fridays on ABC at 8 pm ET.
For those who missed the episode, it will be available on demand the following day and on Hulu. Additionally, viewers can explore past seasons and episodes on Amazon Prime Video and iTunes.
