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Who is Natasha Dach? Apple employee fired over antisemitic social media message

Natasha Dach was removed from Apple’s employee directory after her social media post was unearthed by StopAntisemitism
PUBLISHED NOV 4, 2023
Natasha Dach's firing comes after a pro-Israel watchdog group, StopAntisemitism, exposed her social media activity (Stop Antisemitism/X)
Natasha Dach's firing comes after a pro-Israel watchdog group, StopAntisemitism, exposed her social media activity (Stop Antisemitism/X)

CUPERTINO, CALIFORNIA: Natasha Dach, an Apple employee, has been fired following a controversial Instagram post that has been widely criticized for promoting antisemitic views, as per the New York Post.

The dismissal comes after a pro-Israel watchdog group, StopAntisemitism, exposed her social media activity, which included statements targeting "Zionists."



 

Natasha Dach's viral antisemitic Instagram post

In her Instagram story, Dach expressed what many considered to be antisemitic views. Dach, who identified herself as having German roots, wrote, "You sneak into countries, steal people's lives, jobs, homes, streets, push them, bully them, torture them."

She went on to suggest that when people retaliate, it is labeled as terrorism, likely referencing the conflict involving Hamas on October 7, which resulted in casualties among Israeli soldiers and civilians.

Dach concluded her post by stating, "You are the only terrorists, and history will note that." Her comments drew severe backlash from the public.

Dach has since deleted her LinkedIn and Instagram accounts.

(Natasha Dach Studio/Facebook)
Natasha Dach faced termination after posting a controversial Instagram story (Natasha Dach Studio/Facebook)

Apple removes Natasha Dach from employee directory

Following the public outcry, Apple has removed Dach from its employee directory. This decision came after her controversial social media post came to the attention of StopAntisemitism, an organization dedicated to combating antisemitism.

According to Liora Rez, executive director of StopAntisemitism, the group learned of Dach's termination through a confidential source within Apple, based in Cupertino, California. Apple has not yet commented on this matter, but it is clear that Dach's association with the company has been severed.

In addition to Dach's case, StopAntisemitism had previously highlighted another incident involving a Palestinian tech worker who had identified himself as an Apple software engineer.

This worker, Mohammed Tami, expressed strong views on the Israeli-Palestinian conflict on LinkedIn, which led to his post being flagged by StopAntisemitism.

LOS ANGELES, CALIFORNIA - NOVEMBER 19: Apple CEO Tim Cook attends the grand opening event of the new
Tim Cook has remained largely silent on Natasha Dach's firing (Getty Images)

Apple's internal challenges in wake of Israel-Hamas war

The controversy surrounding Dach and Tami is not the only issue Apple has faced in recent times. The company has grappled with internal challenges related to employees expressing their views on the Israel-Hamas conflict.

While Apple's CEO, Tim Cook, has remained largely silent on the matter, some tech workers within the company have openly shared their opinions.

This has led to management taking action, including shutting down internal Slack channels used by Muslim and Jewish employees, where discussions and protests related to the conflict were taking place.

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