Where is Ooakshell now? Mika and Emma collaborated after 'Shark Tank' to take company to new heights

Where is Ooakshell now? Mika and Emma collaborated after 'Shark Tank' to take company to new heights
Emma Grede and Mika Bertholdo in 'Shark Tank' Season 13 (YouTube/ABC)

LOS ANGELES, CALIFORNIA: A headband is not only a fashionable accessory, but it is also an excellent solution to control hair fall and heat. Mika Bertholdo added elegance to a simple product and even made it customizable. As a result, in Season 13, Episode 22 of 'Shark Tank,' she unveiled her invention Ooakshell, which manufactures a variety of size-inclusive hairbands with distinctive hand-dyed patterns. While the product is intriguing, how about we find out how the firm is currently doing? Let's get started!

Founder Mika Bertholdo had an excellent presentation on 'Shark Tank' in this episode, which the Sharks appreciated. But that wasn't enough; the creator also needed to persuade Guest Sharks Emma Grade, Lori Greiner, Kevin O'Leary, Robert Herjavec, and Mark Cuban to invest.


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Mika Bertholdo was unable to find headbands that were fashioned exactly the way she desired. As a result, she purchased some fabric and began creating her own. Her firm, Ooakshell, is entirely her creation: she creates everything, packages everything, and does all the marketing herself.

What happened during Ooakshell's time on 'Shark Tank'?

Mika applies to 'Shark Tank,' seeking $150,000 for 10% of her company. She addresses the Sharkettes first and asks if they've ever worn a tight headband. Then she shows off her invention, which she claims is patent pending. She shows how to adjust it, and the Sharks put it on. She claims she needs a Shark's assistance to "pound these out."

They cost $1.64 to produce and sell for $35. Over the margins, the Sharks drop their jaws. She then shares her experience as a first-generation immigrant. She had planned to be a doctor, but changed her mind with a semester to go. Furthermore, she describes how postpartum hair loss inspired her to develop her product.

In 2019, her first full year of sales was $12,000. She made $245,000 in sales in 2020 and $396,000 year-to-year in 2021 (approximately halfway through the year). She does everything herself, including stitching, dyeing, and packing. Likewise, she spends no money on marketing and does all of her own social media promotion. Each item is one-of-a-kind.

Mika desires a Shark to assist her in fulfilling her orders. She sold over 10,000 headbands on her website 100% direct to consumers and has an 81% customer return rate. Emma is ecstatic and offers $150,000 for a 20% stake. Mark advises her to say yes. Mika sobs as Emma offers her assistance. Emma claims to have extensive knowledge in the apparel sector. Mika responds with 13%, while Emma holds steady at 20%. Mika affirms!


Where is Ooakshell now and how is the company faring today?

There were no new figures or information discovered during our research for our Ooakshell update. Mika, on the other hand, appears to be (or was) still handling all of her own marketing and production. People are desperate to get their hands on these items, but they are flying off the racks! The agreement with Emma was finalized in November 2022. In the forthcoming episode of 'Shark Tank,' Ooakshell receives an update segment.

'Shark Tank’ Season 14, Episode 7 will air on ABC after a two-week break on Friday, November 18, 2022, at 8 pm ET. Catch the latest episode featuring products like ActionGlow, Boarderie FRSH, Legacy Shave, and an update on Emma Grede's Season 13 deal with Ooakshell.

Missed an episode? Been wanting to catch up? Episodes can also be viewed the next day on demand and on Hulu. You can also watch old seasons and episodes on Amazon Prime Video and iTunes.

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