Want to go viral on TikTok? 7 tips to help you gain more followers

Many businesses and entrepreneurs have managed to expand thanks to TikTok and here are some ways you can too

PUBLISHED APR 10, 2023

(Representational picture, Getty Images)

From entrepreneurs and makeup artistes to home cooks and pet owners, everyone has joined the TikTok bandwagon to reach out to and expand their audiences. Thanks to the popularity of TikTok, businesses and inflluencers from all over the world are becoming viral successes.

Believe it or not, you don’t have to be Gen Z to go viral on TikTok. However, you do need to be creative with your content to strike a chord with millions. Here are some tips for you to go viral on TikTok.

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7 tips to gain more followers on TikTok

1. Understanding the TikTok Algorithm

TikTok uses an algorithm, which it refers to as its recommendation system, to decide what material each user sees on their "For You" tab, just like so many other well-known social media sites. Each user sees a customized feed based on their past preferences and interests thanks to this technology. It basically includes user engagement, user interest and creative content.

2. Watch out for the length of your video

In case you haven’t noticed, people have very short attention spans when it comes to the consumption of digital media. In fact, the average watch time for TikTok videos is about 15 seconds, so shorter videos generally perform the best.

3. Collaborations

If you’re looking for a simple yet effective way to expand your target audience, you should try collaborating with other creators or brands.

4. Consistency is the key

To go viral on TikTok, it’s important to post consistently. The most successful TikTok creators post frequently to share quality content. TikTok’s algorithm favors content creators who regularly bring traffic to the website.

5. Your own audio can rock

When you produce your own unique audio effects for your videos on TikTok, you may establish stronger bonds with your audience.

6. Go with trends

All in all, TikTok is a trend-driven tool. It’s no coincidence that some of the world’s most popular social media personalities started out on TikTok. Therefore, it’s vital that creators understand trends if they have any hope of going viral on TikTok.

7. Hashtags

The TikTok algorithm takes hashtags very seriously as they help boost video rankings and recommend videos to the target audience.