Wad-Free on 'Shark Tank': What is the cost, who is the founder and does the bedsheet detangler really work?
Who doesn't love clean, freshly laundered bedsheets? Although sleeping on clean sheets is one of the little luxuries in life, unfortunately, anybody who has ever done laundry can attest to how time-consuming and annoying washing bedsheets can be. For starters, most people are forced to run a separate load for washing their sheets as bedsheets tend to wad up with other clothing items during the laundry, leaving us with partially cleaned sheets or come out of the washer-dryer as a tangled and wrinkly mess. Not to mention the amount of electricity, laundry detergent, and most importantly your time and patience that goes into running a load of bedsheets in the washing machine can be a major turn-off for many.
Cyndi Bray, the founder of 'Wad-Free' had a similar experience while trying to wash her bedsheets on her newly purchased energy-efficient washer and dryer. From tornado wads (sheets twist into tangled ropes that don't come out very clean, and can send top-loading washers off-balance and come out as wrinkled and tangled mess from dryers), hostage-taker wads (when items such as pillowcases and t-shirts get trapped in the sheets, creating wet spots that require another go through the dryer) to the dreadful burrito wad (sheets engulf each other and anything else in the dryer, wrapping up into a great big mass making drying a herculean task), Bray was greeted with all types of wads while trying to wash her sheets. As we all know, necessity is the mother of invention, tired of wasting her time and energy with cleaning her bedsheets, Bray set out to find a solution to the issue of wads and came up with her very own nifty invention - 'Wad-Free'. Bray will be making her big debut on 'Shark Tank' to pitch her unique and extremely useful product to the Sharks - Lori Greiner, Kevin O'Leary, Daymond John, Robert Herjavec, and Mark Cuban. If you're curious to know more about 'Wad-Free', then read on.
What is Wad-Free?
Wad-Free is the new, easy to use laundry gadget that prevents your sheets from tangling, twisting, and balling up in both the washing machine and the dryer, so your loads come out cleaner, the washer won’t go off-balance, and everything dries up to 75% faster with fewer wrinkles. This nifty gadget promises to save time, money, energy... and your sanity! Some of the key features if Wad-Free are:
Entire load comes out cleaner
Dries up to 75% faster with fewer wrinkles
Washing machine stays in balance
Virtually eliminates wet clothes getting trapped in sheets
Far more effective than dryer balls
Protects sheets and appliances from wear-and-tear
Made in USA
You can watch the below video to check out a demo on how to use Wad-Free:
Who is the founder?
Cyndi Bray is the genius behind Wad-Free. According to Bray's LinkedIn profile, she has a Bachelor of Arts degree from Michigan State University, and an MBA from the University of Illinois Chicago. In an interview with Authority Magazine, Bray revealed that she ran her own company that health with advertising and graphic design for almost 20 years. She had to stop working in 2005 when her husband developed a brain tumor. She has since then been busy with raising her kids and volunteering in the cancer community.
She also explained how she came up with the idea for the nifty device in the interview. "I recently purchased a new washer/dryer set. These high-efficiency, high-capacity models were great… except when I did my bedsheets because the sheets wadded up like nobody’s business. In the washing machine, they would coil into tangled ropes which meant they weren’t coming out very clean, and they could send the washer off-balance. In the dryer, the sheets would ball up and take several cycles to dry. I was fed up with all the time and energy I was wasting, and since there was no solution to this ubiquitous problem, I tasked myself with creating it.." "I didn’t let my lack of product development knowledge deter me. I taught myself how to create my own CAD drawings to design my product, I learned about injection mold manufacturing to produce the product, and had a custom plastic compounded when there was nothing on the market that met my needs. I encountered many obstacles in my journey, but I was determined not to let anything stop me. And that’s how Wad-Free for Bed Sheets was born.," she added.
What's the cost and where to buy Wad-Free from?
A package of Wad-Free comprising of two Wad Preventers aka bedsheet detanglers which can accommodate two bedsheets retails for $18.99. You can get your very own Wad-Free from either the brand's website here or Amazon.
The product has an impressive 1,786 reviews and 4.5 stars rating on Amazon! One of the glowing reviews on Amazon states, "It’s about time someone came up with an invention like this. The person that created this is a genius!! The Wad-Free for bed sheets package contains enough for two sheets, comes with easy to use instructions and really works! I love not finding other laundry items wrapped up in the center of the sheet still wet plus but I especially appreciate the time and money saved with my laundry drying faster now. I highly recommend this product!"
Where is Wad-Free now?
"Wad-Free for Bed Sheets launched in June 2020, in the midst of the pandemic. I’m not sure what launching a brand new product category is usually like, but I have to believe that doing it by myself during a global pandemic adds many layers of complexity. Despite all the obstacles, my venture is going very, very well. The product has been validated as has the market. It is selling like crazy and consumer feedback has been phenomenal! The next product in the line — Wad-Free® for Blankets & Duvet Covers — will be launching soon!" Bray told the outlet.
Who is likely to steal the deal?
Lori Greiner may close the deal with Wad-Free. Although the brand's sales numbers and profit margins will ultimately be the major deciding factor for the sharks on whether to invest in the business or not. So, we will just have to wait and watch to see if the Sharks even make a deal.
‘Shark Tank’ Season 13 Episode 5 airs on ABC on November 5, 2021, at 8 pm ET. Catch the latest episode featuring products like SPERGO, Wedfuly, Beulr, and Wad-Free.
Missed an episode? Been wanting to catch up? Episodes can also be viewed the next day on demand and on Hulu. Not just that, you can also watch old seasons and episodes on Amazon Prime Video and iTunes.