Better Bedder on 'Shark Tank': What is the cost, who are the founders and how can you make your bed without lifting the mattress?
A clean and well-made bed is easily one of the simplest luxuries in our day-to-day life. But the daunting task of lifting the mattress to tuck the bedspread and straighten it out can make us slack off with the simple task of making our bed every morning.
But if you're one of those people who loves the idea of sleeping in a beautifully made-up bed but want to make the least amount of effort, then you should definitely check out Better Bedder. In case you're wondering what is Better Bedder and how it will help you in keeping your bed warm and inviting, then read on.
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What is Better Bedder?
If the bedsheets slipping off your bed is your biggest pet peeve, despite using fitted bedsheets on your mattress, then Better Bedder is the answer to all your prayer. Created by two lovely entrepreneurs from Louisiana, Better Bedder is essentially a giant headband that holds your fitted sheets and flat sheets in place, without you having to lift the mattress.
The product's website explains how this sheet fastener can be a gamechanger for many. "We invented a way to help seniors, the disabled, neat freaks, sleepers who run marathons at night and kick the sheets loose, and people who want to make their beds but are too lazy. Now all these folks can make their beds with little effort. Fast. Easy. Neat."
Since there are no zips, clips, or pins involved in Better Bedder's design, it can be safe to be used even on your child's bed. Once you put on your Better Bedder band on your bed one time, it becomes a part of your mattress, and you don't ever have to do the heavy lifting. The Better Bedder can be used on mattresses of any size, and can even act as a holder for your glasses and bedtime books!
Who are the founders?
Judy Schott and Nita Gasser are the women behind the spectacular invention of Better Bedders. On their website, they detailed the story of how they came up with the idea of the giant headband that keeps our bed looking tidy. Anybody who has ever had to make their bunk beds would know what a nightmare it can be. Judy and Nita too were subject to this harrowing task, however, these ladies were looking for a creative solution to make the daunting task easier.
The ladies then headed to a Home Depot but soon realized that it might not be the best place for them to start their quest for easing the task of making bunk beds. So, they bought a sewing machine, and Nita began to watch YouTube videos and taught herself how to sew. After several trials and errors, and many prototypes, the duo finally invented the Better Bedder sheet fastener.
They then began their quest to find a manufacturer that could help them with the production. Unfortunately, since they were still a small start-up, they had a hard time finding a manufacturer who was willing to produce the sheet fasteners at a smaller scale as opposed to the huge one they are used to. They eventually found a small sewing store near their hometown. The ladies then began to become a regular fixture on local Saturday Markets and selling their products at rave reviews from their customers.
Now Judy and Nita are keen on making Better Bedder a household essential that everybody can enjoy, and not just people from their town, hence, the dup have turned to 'SharkTank' for help.
What's the cost and where to buy?
Better Bedders is currently available in three versions — popular, the best value, and customized. The popular version of Better Bedder is fully lined and comes with light padding. It currently retails for $59 for a twin bed, while it cost up to $109 for a split king size. The best value version is an unlined version with light padding. The best value version costs $49 for twin beds, and goes upto $89 for split king-size mattresses. The customized Better Bedders start at $75.
You can purchase your very own Better Bedder from the brand's website here or from Amazon here.
Where are they now?
It looks like things are looking good for Better Bedder. The brand's Instagram page recently posted about their huge milestone of selling 10,000 Better Bedders! "The Better Bedder was changing lives and making a difference. We had to share this with the world. We went online and set out to sell a Better Bedder in every state. We have now sold over 10,000 Better Bedders, and YES, there is a Better Bedder in every state! 😉," the brand shared.
Who is likely to crack the deal?
Barbara Corcoran might end up closing the deal on this one. However, it will eventually boil down to the brand's sales numbers and profit margins which will ultimately determine whether the sharks will invest in the brand or not.
'Shark Tank' Season 12 airs every Friday at 8/7c only on ABC.
