Vlad and Niki: 5 unknown facts about children earning more than millions on YouTube
Did you ever imagine earning millions when you were as young as 10 years old? The rise of YouTube has allowed people to document everyday details of their lives and put them in the public eye, making millionaires out of ordinary families in the process. Vlad and Niki Vashketov, the Russian-American brothers, aged ten and seven, have made quite a splash on YouTube since 2018 with their channel 'Vlad and Niki'.
With more than 90 million subscribers, the channel, which is created, written, and produced by parents Sergey and Victoria Vashketov, explores preschool-focused topics like science experiments, storytelling, family fun, home adventures, indoor and outdoor games, and much more. It's also created a new niche of young children who review toys, dress up as superheroes, attend swanky birthday parties, and rake in millions with lucrative brand deals. Let's explore some unknown facts about them.
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5 unknown facts about the child YouTubers earning millions
Vlad and Niki are not even 15, but these children are millionaires who hop around the world, travel in luxury cars, and owe their successful life to one platform, YouTube.
1. The child stars of the YouTube channel 'Vlad and Niki', aptly named after the boys, have more than 90 million subscribers. Vlad, ten, and Niki, seven, are joined in the videos by their parents Sergey and Victoria Vashketov, who started making videos in 2018 at their home in Moscow.
2. Initially the videos of one of the most successful channels were staged in basic locations like at the kitchen table or in a local park, shooting with smartphones and employing very little. They've now become high-production clips with graphics and a team of people who work on games, location scouting, filming, and translating.
3. According to Daily Mail, the family lives in a $12.5 million mansion in Golden Beach, Florida, and are among the kids channel YouTube elite. In 2019, the brothers were reportedly one of the most lucrative YouTubers, making an estimated $312,000 per video.
4. After Vlad and Nikki's videos began racking up millions of views on YouTube, Victoria and Sergey saw an opportunity to create a business around them, and they began investing in making more polished videos involving more extravagant locations and toys. The more well-liked the videos were, the more frequently YouTube's algorithm suggested their uploads to young users. The gifts and videos in the brief clips got more opulent as the kids discovered greater success.
5. According to The Business of Business, the father of the kids, Sergey, quit his sales job to help focus on the channel and eventually made brand deals and set up international licensing. Some of the channel’s brand deals include Hot Wheels, Paw Patrol, the WWE, and Imaginext.