TikTok: What is the best time and day to post content in 2023?
Do certain days or hours of the week when you post on TikTok have an impact on how many people view your content? Does optimal posting timing lead to higher engagement rates?
To learn when to post on TikTok to make sure your material is indexed by the algorithm and seen by the proper audience, keep reading.
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Best time to post on TikTok
On the FYP tab, the app's main user interface, TikTok does a fantastic job of providing each of its users with a highly tailored mix of material. However, most of the videos that are recommended on the 'For You Page' are only a few days old.
To get optimal results on TikTok, it's best to post when your audience is most likely to be scrolling through the app. In other words, knowing where and when your audience is located (time zones) will help you determine when to post.
Days and Timing to post
According to tests and examination of 30,000 posts, Thursday at 7 PM is the ideal time to publish on TikTok for the highest level of engagement.
Similarly, the best time to post throughout the week are Monday at 10 pm, Tuesday at 9 am, Wednesday at 7 am, Thursday at 7 pm, Friday at 3 pm, Saturday at 11 am and Sunday at 4 pm respectively.
Despite the fact that they may seem disjointed, remember that TikTok provides content to a worldwide audience across numerous different businesses. Don't assume that your followers are like you in terms of their time zone, occupation, or sleep schedule. Instead of posting when you have time, do so while they are online.