Who are TikTokers 'bullied' at Clubhouse content mansion? More influencers slam 'aggressive' CEO Amir Ben-Yohanan
A popular TikTok content house, Clubhouse Media Group (CMG), has come under fire after several TikTok stars claimed CEO Amir Ben-Yohanan "bullied" them, "forcing them to go on dates and made jibes about their periods."
The 'Not A Content House', an LA-based collaborative, featured creators such as Ava Tortorici, Devyn Winkler, Cynthia Parker, Sab Quesada, Anna Shumate and Eva Cudmore. It was reported that Ben-Yohanan, 48, used to mistreat influencers as young as 15, screaming at them and making misogynistic comments while they stayed in the company's lavish mansions. Several of them described a culture where Ben-Yohanan was 'very aggressive' about setting up dates for the TikTokers.
In the past few months, many influencers came forward announcing their departure from the house, citing a toxic situation with management that allegedly included threats, unattainable expectations regarding posting and brand deals, and inappropriate comments such as calling a 16-year-old member “mentally underdeveloped.” But it was not just NACH, as these allegations were made public on TikTokRoom, former members of Clubhouse, another content house under the Clubhouse Media Group umbrella, came out in support of them, with Teala Dunn and others citing similar experiences. Even those in unaffiliated houses, like Hype House, opened up regarding their interactions with Clubhouse and NACH management.
On February 10, former NACH member Madi Monroe took to Instagram Live to share her experience with the collective. The viral star explained that many of the members recently left the house over “constant pressure from our managers and the management team behind it.” “It would have been nice to do it ourselves,” she said. “Some of the things that were being said to us and some things that we were forced to do weren’t right.” Madi’s live video came after news that five members recently left the house.
In late 2020, NACH merged with creator collective, Top Talent House, after reports against Top Talent’s manager started circulating on social media when 16-year-old Rachel Brockman left the house. At the time, Brockman was reportedly removed from the house by LA authorities. Rachel later shared a series of accusations against TTH manager Nour Khodr on her Instagram stories, which included allegations of grooming, exploitation of minors, theft and providing underage girls with drugs and alcohol.
Since Madi’s allegations came to light, several former members of both TTH and NACH have corroborated her claims. TikTok star Cooper Noriega tweeted that NACH’s management team are the “most manipulative people” and “weirdly sexual to the girls.” Brockman herself commented on the tweet, posted by TikTok Room, writing, “YUP”. Noriega later clarified that his post was not about Nour, but instead, it was about Yohanan.
Sabrina Quesada, who left NACH in February 2021, echoed Cooper’s claims. In a comment left on TikTok Room, the 18-year-old wrote that Rachel “doesn’t even know the half of it, she was never in NACH.” Sabrina went on to say that Nour treated the creators “very well and has a good heart, he was in no way involved in our mental health deteriorating while we were there.”
Disney star Tessa Brooks and Katie Sigmond responded to questions over their exits from Clubhouse Group. In a TikTok comment, Tessa stated that the behavior of house managers was “why I left too” despite having her own independent management team.
Sigmond posted a TikTok video on February 10, accusing the Clubhouse manager of being “sketchy.”
Former NACH members Cynthia Parker, Anna Shumate, Sabrina Quesada and Devyn Winkler uploaded a video hours after allegations surfaced online, detailing their experience with Clubhouse Media Group’s management team. “Amir is pretty much the sole purpose of why we’re leaving because he does not know how to business teenage girls or speak to them,” Parker says.
The girls also pointed out multiple red flags about management during their time in the house, including getting evicted twice, being treated like property, exploitation of work, and being called lazy by management because they were all on their periods.
Clubhouse Media Group started in late 2020 after Chinese healthcare company, Tongji Healthcare, acquired New-Jersey based company, West of Hudson, which operated a number of content creation houses in Los Angeles, including The Clubhouse Beverly Hills, The Clubhouse Europe, and Not a Content House. It was a reverse deal in which Tongji Healthcare took over West of Hudson, but West of Hudson (now Clubhouse Media Group) remained in control.