THEMAGIC5 on 'Shark Tank': What is the cost, who are the founders and how to customize your swim goggles

If you've struggled to find a good pair of swim goggles, THEMAGIC5 is here to fix that problem

                            THEMAGIC5 on 'Shark Tank': What is the cost, who are the founders and how to customize your swim goggles
Bo Haaber, Rasmus Barfred on 'Shark Tank' (ABC/Christopher Willard)

Swimming is a sport that demands discipline. It tests your stamina and endurance, both physically and mentally. The gear required for swimming is basic, there isn't much to it. But, at the top of the list is having a good pair of swim goggles, ones that can withstand the intensity of the sport and allow you to push yourself further.

That's where THEMAGIC5 steps in. The brand's focus is on creating swimming goggles that fit you like a dream and allow you to focus on your technique alone, without any hindrances. THEMAGIC5 now hopes to make a splash on 'Shark Tank', but the question is -- will Mark Cuban, Kevin O'Leary, Lori Greiner, Robert Herjavec, or Nirav Tolia take the bait?


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What is THEMAGIC5?

Swimming is a sport that truly engages your mind and your body, putting you to the test. Be it recreational or competitive, it all boils down to just how far you can push yourself. To reach one's maximum potential, the right gear can often be crucial. Enter THEMAGIC5, a brand that focuses on creating personalized, custom-fit swimming goggles. As per the brand's website -- "Using Optimal Fitting Technology, THEMAGIC5 goggles are made to measure, for a better swimming experience. Swimming the way it should be; free from distractions."


Who are the founders?

Bo Haaber, Niklas Hedegaard, and Rasmus Barfred are the founders of the brand. Originally from Denmark, each of them came from different backgrounds -- Haaber worked in software development, Hedegaard was a professional swimmer for the Danish National Team, and Barfred had startup experience. Seeing that they all failed to find swim goggles they liked, with Haaber and Barfred being triathletes, they decided to create their own. After their 2017 Kickstarter campaign, they moved THEMAGIC5 HQ to Charlotte, North Carolina.

What is the cost and where to buy The Magic 5 from?

The swimming goggles retail for $55 onwards. The brand takes its customization very seriously stating that -- "All our goggles are custom-fitted for each customer. If the fit is not perfect, we will review the data used to build your goggles and if we can't fix it, we will refund your entire purchase." You can purchase the goggles as singles or in bundles from the brand's website.


Where is THEMAGIC5 now?

The brand currently supports athletes and swimmers worldwide. THEMAGIC5 journal, a section on the website chronicles the journey of Christine and Claire Thompson, identical twins who took on The Ocean Seven -- "a series of seven marathon swims across the planet consisting of the most demanding and dangerous channel crossings including the English Channel and the Strait of Gibraltar. The swims range from 16km (10 miles) to 44km (27 miles)". You can read all bout their journey here.


Who will steal the deal?

When boils down to who might seal the deal, Mark Cuban certainly looks like a likely candidate seeing that when it comes to sports, he's the man at the helm.

Mark Cuban attends the 2019 NBA Awards at Barker Hangar on June 24, 2019 in Santa Monica, California. (Photo by Rich Fury/Getty Images)


‘Shark Tank’ Season 13 Episode 4 airs on ABC on October 29, 2021, at 8 pm ET. Catch the latest episode featuring products like SoaPen, The Magic 5, Tabby, and 54 Thrones.
Missed an episode? Been wanting to catch up? Episodes can also be viewed the next day on demand and on Hulu. Not just that, you can also watch old seasons and episodes on Amazon Prime Video and iTunes.

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