TA3 on 'Shark Tank': What is the cost, who is the founder and how swimwear can help sculpt your figure
Finding the right kind of swimsuit for your body is no different than finding the right pair of shoes. They both need to fit correctly, provide comfort and more importantly, boost your self-confidence. While finding shoes in a variety of sizes is not that hard, the same can't be said about swimwear for women. But that's where TA3 steps in. The brand focuses on creating swimwear that is faltering to your body and so far, the internet has fallen in love with it.
But now comes the hard part -- will TA3 be able to impress Mark Cuban, Barbara Corcoran, Kevin O'Leary, Lori Greiner and Daymond John? Let's find out!
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What is TA3?
TA3 claims to be a 'mega sculpting swimsuit', which flattens, sculpts and lifts to help you achieve a flattering figure.
Who is the founder?
Leila Shams is the founder of TA3. As per LinkedIn, Shams studied at the Parsons School of Design and was previously the founder and Creative Director of SHAMS WOW AGENCY, a "Full service fashion design agency offering concept, branding, design, sourcing, sampling, fitting & production."
Sham journey to creating TA3 was not easy, as she details the process on the brand's website -- "I created TA3 because I wanted to feel confident in a swimsuit. Why do we wear shapewear under our clothes but when we're most exposed we wear the flimsiest, most shapeless garments ever?" she wrote. "It took me almost 3 years and hundreds of proto types & fittings to create something waterproof that really supports and sculpts. I've been a fashion designer forever, my designs have been worn by the biggest celebrities in the world, but making women love the way they look in a swimsuit has been the greatest thrill of my career." she added.
What is the cost and where to buy?
TA3 offers three types of swimsuits -- LACEY, PLUNGEY and HI CUT PLUNGEY available in 5 colour options (black, blue, pink, red and white) all of which retail for $178. You can purchase them via the website.
Where is TA3 now?
TA3 is currently focusing on launching new colors in February. They are also in the process of updating their website, as they mentioned via an Instagram post. "
So excited to share this gorgeous new shoot! We're updating the website for the first time since we launched 1.5 years ago. Our nacho home page photo will be missed.🪦💋🪦New site will be up by tomorrow!" the caption read.
Who will steal the deal?
Seeing TA3 is an inclusive swimwear brand, it certainly looks right up Daymond John's alley. If the numbers show promise, there is a good chance he might take the bait! However, the fact that it has patent pending could pose a problem, as mentioned on the website. It looks like we'll have to wait and find out!
'Shark Tank' Season 13 Episode 12 airs on ABC on January 21, 2022, at 8 pm ET. Catch the latest episode featuring products like Hiccaway, TA3, Tristen Ikaika and Tania Speaks.
Missed an episode? Been wanting to catch up? Episodes can also be viewed the next day on demand and on Hulu. Not just that, you can also watch old seasons and episodes on Amazon Prime Video and iTunes.