'South Park' and Adidas launch Campus 80's Towelie sneakers, here’s where you can buy 4/20-themed shoes
If you celebrated 4/20 rather eagerly this year, then there is one more reason to celebrate. Adidas has recently collaborated with 'South Park' to create a pair of Campus 80s themed sneakers, inspired by one of the show's most loved characters, Towelie.
The talking towel takes the form of the brand's classic design through the use of the character's signature lavender color in French terry, with Towelie's signature eyes on the tongue of the show.
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Keeping with the 4/20 theme and the Towelie's persona, the 'eyes' on the shoes turn heavy-lidded and red, when under UV lights, which happens to be the character's signature look, seeing that he is often high. The underside of the tongue even has one of his popular catchphrases — "I have no idea what's going on".
As reported by Sole Collector, the South Park x Adidas Campus 80s “Towelie” is a part of a bigger collection.
South Park x Adidas Campus 80 "Towelie" pic.twitter.com/I8hIVh046N
— Mofongo Kicks (@MofongoKicks) April 6, 2021
The collection is expected to drop by April 20, 2021. There has been no official announcement regarding where the same can be purchased or the price of the shoe
Who is Towelie?
A recurring character on 'South Park', Towelie was first introduced in Season 5 of the show, back in 2008, when he was created by Tynacorp, a research manufacturer, to spy on earth. Characteristically, Towelie is known for getting high and is often seen smoking up and giving out 'towel' advice to the residents of South Park.
His character design is that of a light blue/lavender towel, with large eyes and two stripes at the bottom and top. He has arms and legs and wears yellow shoes. He has a bit of a southern accent. The most notable change in Towelie's expression is when he gets high, his eyes turn red.
Despite being addicted to drugs, including the use of much harder ones, besides marijuana, Towelie happens to be a rather kind character and often shows signs of sensitivity.
As a character, he's saved the 'South Park' gang multiple times and often reminds people to use towels after getting wet so that they don't catch a cold. The only times he's prone to aggression is when he runs out of dope or when his stash is seemingly disposed of, often to protect him.
He is also a part of the long list of anthropomorphic characters often seen on the show and is easily one of the most popular and recurring ones.
Prior to this, Adidas paid a tribute to the annual 'weed day' celebrated on 4/20, with the launch of ZX420 pair of shoes. The color palette of said shoes draws inspiration from marijuana, with the color panels on the shoe resembling a similar green color, with the suede adding to its fuzzy texture.
The shoes also has a hint of purple which adds an interesting contrast again the green, seeing that the stripes, sock liner, heel counter and parts of the midsoles are all in the latter shade.