'Shark Tank': TA3 gets no deal, Barbara calls founder 'half crazy, half courageous'

Founder Leila Shams was convinced that the sharks had made a huge mistake by not investing in TA3

                            'Shark Tank': TA3 gets no deal, Barbara calls founder 'half crazy, half courageous'
Leila Shams on 'Shark Tank' (ABC/Christopher Willard)

Finding the right swimsuit can be a real uphill battle. It's not always easy to find a swimsuit that is both comfortable and flattering. If you're tired of wearing the same frumpy swimwear, TA3 is here to save the day. TA3 offers swimsuits that sculpt, shape and lift, accentuating your body in all the right ways.

Now, TA3 hopes to score a deal from Mark Cuban, Barbara Corcoran, Kevin O'Leary, Lori Greiner and Daymond John. Here's how they did!


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Leila Shams, the founder of TA3 was hoping to score $500,000 for 10% equity. Having made $1.4 million in 13 months, she even raked in $800,000 in profit. She explained that she has been selling direct to consumers for now, with most of her marketing being via Instagram ads and TikTok, with the latter causing her products to go viral. With a cost of $45 to make and a selling price of $178, the only foreseeable issues were that she had a patent pending and a 20% return rate.

However, with swimwear being a tricky sector to navigate, none of the sharks were quite convinced and slowly began to step away. When she explained she needed the money for more inventory as she keeps selling out, Daymond explained that excess inventory is often what kills businesses. Even Barbara, who had previously been involved with a swimwear line, explained that she had already dealt with the issues and had no intention to walk that road. Sham walked away with no offer but was convinced that the Sharks had made a massive mistake. 

Fans were of the same opinion as the Sharks. "I've worn Miracle Suit slimming bathing suits and they were so tight across my stomach, I couldn't breathe. Guess I'll just go for the draping! #SharkTank" tweeted a fan. "The Ring if swimsuits? No baby. We don’t want that contraption. Can you just think real quick about the tan lines? #sharktank" added another. "Swimsuits are a tough market. Sorry she couldn't get a deal but good luck to Leila. #SharkTank" tweeted another. 

"Swimwear is a really tough industry! I've found it's one of the most difficult industries to please your customers. #SharkTank @ABCSharkTank #TA3" tweeted Barbara herself. 








'Shark Tank' Season 13 Episode 12 airs on ABC on January 21, 2022, at 8 pm ET. Catch the latest episode featuring products like Hiccaway, TA3, Tristen Ikaika and Tania Speaks. 

Missed an episode? Been wanting to catch up? Episodes can also be viewed the next day on demand and on Hulu. Not just that, you can also watch old seasons and episodes on Amazon Prime Video and iTunes. 

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