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'Shark Tank': Where is Scrub Daddy now? Cleaning appliance brand signs bi-lateral agreement with Unilever

In addition to discussing a recent bilateral collaboration arrangement with Cif, Scrub Daddy will provide an update on its new global headquarters in Pennsauken
UPDATED JAN 27, 2023
'Scrub Daddy' products have been doing incredibly well after debuting on 'Shark Tank' (scrubdaddy/Instagram)
'Scrub Daddy' products have been doing incredibly well after debuting on 'Shark Tank' (scrubdaddy/Instagram)

If you pass by your local supermarket and see sponges with smilies on them don't be alarmed. Scrub Daddy manufactures smiley face shaped sponges of the same name. The sponges are unique as its texture changes according to the temperature due to a polymer used in production. They become soft in hot water and hard in cold water. In 2007, founder of the company and detailer Aaron Krause damaged a car while washing it which led to him to designing his own line of polishing and buffing pads. 

Krause said that he realized his idea would become a multi-million dollar idea in the future. He had two patents on his sponge design. In 2012, he founded Scrub Daddy Inc using grassroots funding. He decided to pitch for funding on the reality TV show 'Shark Tank'. In an episode aired in October 2012, viewers saw Kraus deliver a pitch that impressed the Sharks, especially Lori Greiner. The businesswoman made a deal with the entrepreneur to own a 20 per cent equity stake in the business for $200,000.


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Where is Scrub Daddy now and how is the company faring today?

In January 2017, Scrub Daddy's total revenues surpassed $100M and was the highest of any 'Shark Tank' product. By February 2020, the company moved 10 million units for total sales worth more than $50M since the pitch. Based on the company's business statistics, it is valued at $209M as of October 2019 from $1M when it started. Over the past three years, Scrub Daddy has raked in a total revenue of $75M, according to Greiner.

In future, the company plans to manufacture and launch more products including screen cleaners. They are also working towards presenting their products in every major US retailer and even going global. They expanded their headquarters by purchasing the adjacent building, which in turn doubled their footprint to 80,000sqft from 5,000sqft. Scrub Daddy has become a giant in the cleaning industry in America and is still extending its services in many parts of the world.


Scrub Daddy, The world's favorite sponge brand, will appear on ABC's 'Shark Tank' on Friday, January 27, 2023, at 8 pm EST. The episode will offer an update on Scrub Daddy's new Global Headquarters, as well as how the company is doing 10 years after its first appearance on 'Shark Tank' in 2012.

The briefing will also highlight Scrub Daddy, Inc's new bilateral collaboration arrangement with premier consumer goods business Unilever's world-famous brand, Cif. Scrub Daddy and Unilever's collaboration comprises the development, marketing, and distribution of co-branded goods that provide homemakers with the ease of Scrub Daddy's cleaning solutions as well as Cif's superior cleaning products.

The collaboration will make the co-branded items available in the United States as well as other markets around the world. "This global co-branding partnership represents a major milestone in the worldwide growth and recognition of our Scrub Daddy brand. By partnering with Unilever, one of the largest and most reputable consumer goods companies in the world, and their internationally famous CIF brand of cleaning products, we are well positioned for exponential growth both in the USA and internationally," said Aaron Krause, President, and CEO of Scrub Daddy, Inc.

"We are excited about this partnership which will allow Scrub Daddy and Cif to reach more consumers across US, Europe, and Asia and make cleaning fun together," said Aseem Puri, CEO of Unilever International.

Scrub Daddy, one of the most successful firms in 'Shark Tank' history, was founded in 2012 and is reinventing the cleaning sector in shops worldwide in twenty-seven countries. Scrub Daddy's joyful face, complete with cut-out eyes and lips, is distinguished by its revolutionary texture-changing FlexTexture material.

To mention a few goods, the smiling-faced sponge firm now provides a whole range of eighty-eight creative cleaning equipment, including the dual-sided Scrub Mommy and Sponge Daddy, Barbeque Daddy, Scour Daddy, and the Soap Daddy soap pouring device. Most major regional, national, and international stores carry Scrub Daddy products, including Safeway/Albertsons, Kroger, Lowe's, Amazon, Tesco, Walmart, and Target. Scrub Daddy's objective is to provide the most creative and enjoyable cleaning equipment on the market.

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