Shadowhunters: Freeform apologizes to fans after ill-advised attempt to troll them backfires
UPDATE: After the global backlash against a snide caption that popped-up during the airing of Toy Story 1 on Freeform, the network, owed by Disney, has unreservedly apologized to Shadowhunters fans.
This was a mistake. We never intended to disrespect the Shadowhunters fandom. We apologize for this. https://t.co/CNz7Tv6FQ1
— Freeform (@FreeformTV) December 16, 2018
It would be easy to paint this as a David and Goliath battle, but calling Disney David might be a bit much. Well not Disney exactly, more to the point, Freeform, who seem to have woken up Saturday morning believing that trolling the world’s largest TV show fanbase was a good idea. It wasn’t.
When Duhneese (@malecdsrvbetter) settled down on Saturday night to watch Toy Story on Freeform, he expected another fun run at a Pixar classic. What the Shadowhunters’ saw, however, would leave him perplexed, frustrated, and eventually seething.
"FreeformTV was playing Toy Story it was a 'pop up’ version of it with facts from/about the movie. This popped up as one of the tidbits. Every other pop up I had seen was actually related to the movie in some way unlike this,” he wrote on Twitter.
Just a further explanation: @FreeformTV was playing Toy Story today it was a “pop up” version of it with facts from/about the movie. This popped up as one of the tid bits. Every other pop up I had seen was actually related to the movie in some way unlike this.
— duhneese (@malecdsrvbetter) December 15, 2018
