Ryan Kaji Net Worth in 2023: Here's how the young YouTuber rose to fame
Ryan Kaji is one of the all-time highest-paid social media influencers. Ryan reviews toys on his YouTube channel, Ryan's World. At the age of 3, Ryan's parents began filming him unboxing and reviewing new toys, which led to the beginning of his YouTube career. Shortly after starting the channel, it became clear Ryan had something unique, and they decided to extend the brand into an "empire" that is now known as Ryan's World.
The YouTube channel Ryan's World has expanded to nine separate ones, each of which focuses on a different identity that Ryan developed for his primary channel. Gus the Gummy Gator, Combo Panda, and other characters are included. At present, Ryan has 34.6 million subscribers on his YouTube channel.
READ MORE:
Top 5 most popular YouTubers you must follow in 2023
David Choe's net worth: Here's how 'Beef' star became the 'richest graffiti artist'
Ryan Kaji's net worth
Ryan Kaji's net worth is estimated to be over $100 Million as of April 2023, Wealthy GORILLA reported. Between 2016 and 2019, he reportedly earned $11 million from advertising. Similarly to that, he generated a staggering $22 million in revenue in 2018 through his items and videos.
His biggest source of income is from views on his videos. He broke his previous record in 2019 by generating an estimated $26 million from YouTube. Even the money he earned from other endeavors is not included in that sum.
Brand endorsements of Ryan
Kaji makes money on Roblox by taking 30% part of the sales made by users who exchange their virtual items for gems. Hardee's and Carl's Jr collaborated with him to relaunch their Star Pals and Wonderful Halos' Mandarin oranges, earning 2.2 million views on YouTube.
Kaji has become a published author and magazine brand, with Ryan's World becoming the biggest-selling magazine in the Children's sector in 2019. He also signed a deal with Amazon Kids+ to create Ryan Super Spy, a live-action and animated show that will feature 30-minute episodes. It will see Kaji transported into the animated world to retrieve the Golden console, Knowinsiders reported.
He has also launched his own range of toothpaste and toothbrushes in an effort to preserve good dental health among his peers, tvovermind reported. Naturally, his parents are in charge of all the planning that goes into the creation and marketing of these goods, especially when it comes to branding and legal issues.
How YouTuber became popular?
Kaji originally became well-known through 'unboxing videos', in which he would eagerly open gifts for an increasing number of fans on his original channel Ryan ToysReview. Ryan's Toy Unboxing has accumulated over 30 million followers and 48 billion views.
His 2016 video 'Huge Eggs Surprise Toy Challenge' has reached over 2 billion views and is one of the 60 most-viewed videos in YouTube's history. Ryan's World's popularity has skyrocketed since signing TV contracts and working with brands to create themed merchandise.