Recruitment firm leaves clients fuming with their 'sexist' ad featuring a bikini-clad model that says: "Want to see my white bits?"
Jark Norfolk, which is considered to be one of UK's largest independent recruitment agency, has given rise to a lot of anger and resentment over their new advertisement.
A recruitment agency in the UK has sparked a huge sexism controversy due to one of their advertisements, reports the Daily Mail. According to reports, the agency is currently under fire after it sent out an advert of a woman wearing a skimpy bikini next to the caption"'Want to see my white bits?" Jark Norfolk, which is considered to be one of UK's largest independent recruitment agency, has given rise to a lot of anger and resentment over their new advertisement, and a lot of people have made claims that they were going to stop using the agency altogether, reports suggest.
The offensive advert, which was sent out to the entire database of the agency also wrote beneath the main header: "Oops sorry, I meant white collar candidates."
Recruitment firm sparks sexism storm with advert of bikini-clad model: Jark Norfolk, a recruitment agency based in Norwich sparked anger with their advert, which was sent out to clients. Written beneath the main header it said: 'Oops sorry, I meant white… https://t.co/XFsT0rDaOG pic.twitter.com/GT3XRiPap7— Patrick (@cahulaan) August 31, 2018
However, the Norwich-based firm immediately took down the advert after they saw angry people post screenshots of the advertisement on social media. Due to this lack of proper judgment by the agency, a lot of employees from the company have stated the firm had "seriously misjudged their target audience."
Helen Clements, who is a community investment adviser at Morgan Sindall, wrote on Linkedin: "It is really disappointing that a Norfolk based construction recruitment company thinks that mailers with a woman wearing a bikini and the below statement is appropriate in this day an age."
"'We as a sector need to let agencies know that this is not acceptable and avoid using them," she later added. Even Kelly Cartwright, who is the company's managing director, wrote her statement out on Linkedin: "When you're a 24-year-old woman in the male-dominated world of building construction recruitment it can be tough."
According to reports, Jark Norfolk have issued a private apology to their clients, but the company has declined a request to comment.