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Proper Good on 'Shark Tank': Who are the founders and where can you buy $7 premium soup?

Proper Good makes good-for-you meals with clean label ingredients in flexible transparent packaging at reasonable prices!
Proper Good founders Chris and Jennifer Jane on 'Shark Tank' (ABC)
Proper Good founders Chris and Jennifer Jane on 'Shark Tank' (ABC)

After a long tiring day or a night of heavy partying, waking up and cooking a healthy and nutritious meal may seem like a daunting task. This leaves us with two options: 1) Order a nice healthy meal from your favorite restaurant, which will totally satisfy your tastebuds but will leave your pocket significantly lighter, or 2) Order a cheap take away from your favorite fast food place, this too will keep your tastebuds happy momentarily but could cause some serious damage to your health in the long-term. So what do you do?

Brother-sister duo Chris and Jennifer Jane were experiencing the same conundrum thanks to their hectic lifestyle. Tired of eating out regularly, and their strong desire to have healthy food at their fingertips whenever their heart desires, the siblings came up with Proper Good. As Chris and Jennifer get ready to pitch their product on 'Shark Tank' to Mark Cuban, Kevin O'Leary, Lori Greiner, Daymond John, and guest Shark Peter Jones, let's take a closer look at the product and their brand.


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Proper Good founders Chris and Jennifer Jane pitch their brand to the Sharks on 'Shark Tank' (ABC)

What is Proper Good?

Proper Good makes good-for-you meals with clean label ingredients in flexible transparent packaging at reasonable prices! All you have to do is grab your Proper Good meal, heat it up and enjoy. That’s it. According to the brand's website, they use only whole ingredients and no chemical preservatives. Their meal options cater to various dietary needs such as keto, vegan, and even gluten-free. So there's something for everyone!

"Our unique packaging allows you to store your unopened meals at room temperature (no need for refrigeration or freezing) which means you can take your pouches anywhere, whether that is simply to the office, on a family camping trip or on an epic adventure. The aim is to make healthy eating quick and easy, wherever you need it. If you have a few Proper Good meals in your kitchen cupboard, in your filing cabinet at work, and one in your gym locker, you can be sure to always have a quick wholesome meal at your fingertips." states the website.

Their key ingredient in all but plant-based soups is the bone broth which is known for its immunity-boosting properties.Some of the brand's best-selling soups include Red Pepper and Meat Ball, Broccoli Cheddar, Southwest Chili, Chicken Noodle, Meat Ball Minestrone, and Butternut Squash. They also have four yummy oatmeal options for breakfast food lovers.


Who are the founders?

Brother-sister duo Chris and Jennifer Jane from Austin, Texas are the brains behind Proper Good. On the website, they explained what pushed them to create Proper Good. "We love to eat well but when we’re working on projects and staying active (which is most of the time) there simply isn’t enough time to make meals from scratch. This usually means that we get healthy takeout food, which can get expensive fast, or we end up eating not-so-good for us food, which is really not our vibe. Enter… Proper Good, a solution for us and a solution for you. Proper Good makes good-for-you meals with clean label ingredients in flexible transparent packaging at reasonable prices! All you have to do is grab your Proper Good meal, heat it up and enjoy. That’s it. Let’s eat."

Chris is the founder and CEO of Proper Good He earned his MBA from Stanford and worked for 5 years in the natural foods industry. Jennifer is the founder and CMO of the company. She is also a stand up comedian, writer & co-star of the feature film 'Charged'.

Chris and Jennifer Jane, founders of Proper Good on 'Shark Tank' (ABC)

What is the cost and where to buy Proper Good from?

You can buy Proper Good's soup and oatmeal in bundles option from either the brand's website here or on Amazon. You can choose from either the pre-made bundles or create your own bundle. Each packet of soup costs $7 and you can avail 15% discount if you choose their subscription model. The brand is currently having a 'Shark Tank' special sale on all the products on their website, and also a special 'Shark Tank' bundle comprising of all their best-selling products for just $33.99 instead of the regular $39.99!

Their products have several glowing reviews on both their website and Amazon. One of the reviews on Amazon says, "I like the flavor of these soups. I've tried the chicken mudroom, red pepper meatball, and the butternut squash. The red pepper meatball is my favorite and has a real depth of flavor. It's not a "chunky" soup, but it has a good amount of meatballs in it. My wife's favorite is the butternut squash. She says the coconut milk gives it a little more sumptuousness. The chicken mushroom isn't bad, but it's not something I'm craving after trying it. I also like that while the salt content isn't low, it's for the complete pouch. Some soups have sodium this high but it's only for half the can! It's not cheap, but it is good stuff. I kinda want to knock a star off for the price, but that can fluctuate and I really do like the flavors."


As the above review mentions shelling out $7 for a pouch of soup may seem crazy, but considering the Proper Good soups are extremely healthy and nutritious soups that can be eaten as a whole complete meal, its price is absolutely justified.

Where is Proper Good now?

Proper Good recently launched four new variants of oatmeal. Perfectly Plain, Choc Peanut Butter & Banana, Apple Cinnamon & Walnut, and Blueberry coconut. "NEW! Proper Good is hitting the breakfast table with these scrumptious Oatmeals! The base Oatmeal is just 5 ingredients, plus they're ready in 60 seconds. Perfect for busy mornings, traveling or work 😊," the brand announced on its Instagram.


Who will steal the deal?

Mr. Wonderful aka Kevin O'Leary or Lori Greiner might steal the deal. Although the brand's sales numbers and profit margins will ultimately be the major deciding factor for the sharks on whether to invest in the business or not. So, we will just have to wait and watch to see if the Sharks even make a deal.

‘Shark Tank’ Season 13 Episode 2 airs on ABC on October 15, 2021, at 8 pm ET. Catch the latest episode featuring products like Proper Good, Songlorious, Long Wharf and MuteMe. 
Missed an episode? Been wanting to catch up? Episodes can also be viewed the next day on demand and on Hulu. Not just that, you can also watch old seasons and episodes on Amazon Prime Video and iTunes.