Super Bowl LVI: Polestar 2 ad takes dig at Elon Musk's Tesla, fans say 'comin' for blood'
Looks like electric vehicle startup Polestar is leaving no stone unturned to draw attention to their electric car Polestar 2 which is expected to release later this year. Aside from advertising for it during Super Bowl LVI, the brand also went on to take digs at its competitors such as Elon Musk's Tesla and Volkswagen in a cheeky 30-second ad.
The brief ad titled 'No Compromises' featured shots of Polestar 2 from various angles with the word 'No' alongside various terms such as "epic voiceovers", "dirty secrets", and "greenwashing". However what grabbed everybody's attention was when the brand subtly threw shade at Elon Musk by featuring "No conquering Mars", and at Volkswagen with "No diselgate" referring to the brand's diesel emissions scandal. The ad ended with "No. 2" and zooming in on "Polestar 2" car.
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The clever ad managed to not only amused the audience but also piqued their interest in the electric car. Several fans took to Twitter to laud the brand for its creative advertisement. A fan tweeted, "Ooooh shots fired at Mercedes-Benz and Tesla in punchy Polestar ad there *Imma probably tweet more about the ads than the game at this rate #Superbowl." Another fan wrote, "Polestar 2 taking a dig at Musk and Tesla with this #Superbowl ad. "No conquering Mars" lol. #BT403."
"Volvo made an electric car (that Polestar) and is sh*tting on Elon, nice. #SuperBowl #ads," pointed out a fan. "Polestar has me intrigued with the Tesla/Musk shade in their commercial #SuperBowl," added a fan. "Polestar just put Tesla on notice. Luxury in an ad without a doubt #SuperBowl #SuperBowlAd #SuperBowlAds #MarketingTwitter," echoed a fan.
Ooooh shots fired at Mercedes-Benz and Tesla in punchy Polestar ad there
— Mark McVitie (@MarkMcvitie) February 14, 2022
*Imma probably tweet more about the ads than the game at this rate
#Superbowl
Polestar 2 taking a dig at Musk and Tesla with this #Superbowl ad. "No conquering Mars" lol. #BT403
— Gaurav Sabnis 🇮🇳🇺🇸 (@gauravsabnis) February 14, 2022
Volvo made an electric car (that Polestar) and is shitting on Elon, nice. #SuperBowl #ads
— ᴬ (@Proxy407) February 14, 2022
Polestar has me intrigued with the Tesla/Musk shade in their commercial 👀 #SuperBowl
— chase (@chaserpent) February 14, 2022
Polestar just put Tesla on notice. Luxury in an ad without a doubt #SuperBowl #SuperBowlAd #SuperBowlAds#MarketingTwitter
— Alexander Ferenczi (@advocaczi) February 14, 2022
Some fans were however concerned about the brand's strategy to take a dig at Musk. A fan expressed, "Polestar comin for blood #SuperBowl #BrandBowl." Another fan expressed, "Did polestar just take a shot at @elonmusk Not sure I would have done that. He might own the company tomorrow! #SuperBowl #SuperBowlCommercials." "Lol @PolestarCars paying all the money for a #SuperBowl and taking a dig at @elonmusk and @Tesla . I can’t wait for the #Memes Elon fires out at them. That PoleStar car is ugly.," observed a fan.
Did polestar just take a shot at @elonmusk 😳😳 Not sure I would have done that. He might own the company tomorrow! #SuperBowl #SuperBowlCommercials
— LynwoodGailLG3 (@LynwoodGailLG3) February 14, 2022
Lol @PolestarCars paying all the money for a #SuperBowl and taking a dig at @elonmusk and @Tesla 😂. I can’t wait for the #Memes Elon fires out at them. That PoleStar car is ugly. pic.twitter.com/ImcW40ZcBP
— 🐐Crypto Jordan 🐐 (@MJofCrypto) February 14, 2022
Polestar is controlled by Volvo Car AB and its owner Zhejiang Geely Holding Group Co.
You can watch the ad here:
'Super Bowl LVI' is available for live streaming on NBC.
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