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PETA mocked for 'fetishistic art' post on National Boob Day, shows man drink from 'cow’s boobs'

'Are you drinking from a cow’s boobs this #NationalBoobDay?' PETA tweeted to promote their #DitchDairy campaign, but the post offended people because of the accompanying cartoon

People for the Ethical Treatment of Animals or PETA was slammed online after it posted a cringe-worthy art to discourage people from drinking cow's milk on National Boob Day, August 2. 

In a series of posts, the organization wrote, "Are you drinking from a cow’s boobs this #NationalBoobDay? Now that we have your attention: the dairy industry doesn’t want you to watch this, but cows are literally dying for you to see it. #DitchDairy Reminder: Cows need to have babies in order to produce milk. Just like human mothers, the milk they make is for their babies." However, what was most jarring to social media users was the cartoon illustration posted alongside the first tweet, which was that of a man laying down on his back and drinking from the feeders of a cow as the animal looked annoyed. The intention behind the post was to shed light on the reality of the dairy and meat industry and promote their #DitchDairy campaign. However, the post rubbed most people the wrong way. 

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'Drinking lots of boob milk today!'

Social media users flocked to the comments section of the post and flooded it with memes and reactions, many even mocking PETA by saying that they would be drinking cow's milk to mark the day. "So the company that kidnaps puppies is trying to lecture us on drinking milk. Fascinating," one of them said, while another noted, "I'm drinking lots of boob milk today! Thanks PETA!" A third added, "Milk from the source sounds delicious!" The next added, "cow seems like it's having a pretty good time too tbh." One more remarked, "PETA pausing from murdering animals to post fetishistic art."

A commenter tweeted, "You’re damn right I am. Doing shots of chocolate on the side too. Just getting wild with it." Another quipped, "I wasn’t planning on it but this picture convinced me to do it." One more said, "When I was little, I would chug so much fucking milk that my teeth would not fall out. My teeth have become adamantium. Blessed by the Lactose Gods, I am immune to the acids of oral bacteria, I have never had a cavity. The calcium instantly patches any corrosion. I am invincible." A person reacted with,"Dairy cows actually produce far too much milk for just their calves, and are absolutely horrid mothers, unlike beef cattle. Most of the time they don't even bother letting the calves feed."

Has PETA linked cow's milk to autism?

Some of the Twitter users also recalled the time when the organization linked cow's milk to autism, reportedly back in 2008. The post also went viral earlier this year. It showed a bowl of cereal, making a frowny face, accompanied by the slogan, “Got autism?” The tag line further says, "Studies have shown a link between cow’s milk and autism." Although the ad was taken down at the time, following backlash from autism awareness groups, the article with supporting links are still up on PETA's website. 

The article argues that children suffering from autism, which was described as a disease "marked by anti-social behavior like screaming and obsessive repetition of actions, which takes an enormous emotional toll on sufferers and their families," improved when switched to a diet free of casein, which is a protein found in cow's milk.