Pawnix on 'Shark Tank': What is the cost, who is the founder, and all about noise-canceling headphones for dogs

After nearly losing her dog Emma due to loud noise from fireworks, Kirsten Brand was determined to find a solution to help dogs navigate noisy situations


                            Pawnix on 'Shark Tank': What is the cost, who is the founder, and all about noise-canceling headphones for dogs
Pawnix founder Kirsten Brand on 'Shark Tank' (ABC)
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Loud noises can startle even the bravest of humans, and when it comes to our dear pooches, their fear of loud noises like thunder, fireworks, alarms, and the vacuum cleaner is very well-known, While we may find the video clips of a dog hiding from a vacuum cleaner or cowering in fear due to thunder funny, it's a great source of anxiety for our four-legged friend. 

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After nearly losing her beloved dog Emma due to fireworks during July 4th celebrations, Kirsten Brand was determined to find a solution for dogs and the anxiety that loud noises trigger within them. This gave birth to Pawnix- a noise-canceling headphones set specially created for dogs. Kirsten will be pitching for her unique product on 'Shark Tank' before the Sharks- Mark Cuban, Lori Greiner, Kevin O'Leary, Daymond John, and Robert Herjavec. While we will have to wait and watch to see if Pawnix manages to pique any of the Sharks' interest, in the meanwhile, you can learn all about Pawnix and its founder here. 

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What is Pawnix?

Pawnix is a noise-canceling headphone that was specially designed for dogs to help them sail through loud and noisy events/ situations by tuning out the world using the best noise-canceling technology. The brand claims, "There is no heavy plastic for them to knock off of their head.  It is designed to be soft and cushioned with lots of noise-dampening foam.  We have tested different foams, including acoustic foams, and combined them in order to provide the highest Noise Reduction Rating for the dog.  All this foam also makes it like they are wearing a giant pillow on their head!  So comfortable!"

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Some of the unique features of Pawnix include:

The advanced active noise-canceling design effectively reduces thunderstorms, aircraft, vacuums, and firework show noise up to 30dB. 

Premium CSR8670 aptX Low Latency wireless Bluetooth 5.0 stereo headphone with active noise canceling, enables you to play soothing music at a controlled volume to your dog from your smartphone or smart home operating unit.  Compatible with almost all multimedia players and smartphones, very convenient for your daily life.

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Ergonomically and succinct design for maximum comfortable wearing experience and easy on and off.

The battery level indicator works every time you operate the headset.

Built-in rechargeable Lithium-ion battery for wireless use, simply charge it via the USB-C charging cable.


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Who is the founder?

Kirsten Brand is the brains behind Pawnix. After nearly losing her beloved pooch Emma due to loud noises from fireworks on the 4th of July celebrations, Kirsten tried everything to calm and soothe Emma from loud noises. Calming oils, treats, doggie shirts, playing soothing music, everything was tested on Emma, but nothing seemed to work on her. One day, while Kirsten and Emma were traveling on a flight together, Kirsten placed her noise-canceling headphones on Emma's ears as the dog kept getting startled from the lous noises around her. As soon as the headphone was placed near her ears, Emma instantly calmed down and began feeling comfortable despite the loud noises. This sparked the idea of creating noise-canceling headphones for skittish dogs like Emma.

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Before taking on the project of creating Pawnix, Emma, a graduate of Michigan State University's Packaging Engineering program, worked with Mars Petcare for eight years. "When setting out to develop a noise cancelation device for dogs, she set out to find what she could relearn and master on the internet.  When she exacerbated the different search engine algorithms and viewed everything she could via "Instructables" she set out to find others that knew the audio space to continue to learn from.  With some good friends and extended acquaintances from her network, she was able to create the prototype for Pawnix," states the brand's website. 

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Pawnix founder Kirsten Brand and her dog Emma on 'Shark Tank' (ABC)

 

What is the cost and where to buy Pawnix from?

You can get your very own pair of Pawnix headphones for your furry companion for just $199 from the brand's website here. Pawnix headphones are available in various sizes and four catchy colors catering to the needs of dogs of all breeds and sizes. 

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Where is Pawnix now?

Kirsten set up a crowdfunding campaign for Pawnix on IndieGoGo, Sadly, the campaign didn't manage to meet its goal, however, it managed to raise $2,250 from its 14 backers. 

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Who will steal the deal?

Kevin O'Leary or Robert Herjavec might try to steal the deal. Although the brand's sales numbers and profit margins will ultimately be the major deciding factor for the sharks on whether to invest in the business or not. So, we will just have to wait and watch to see if the Sharks even make a deal.

‘Shark Tank’ Season 13 Episode 17 airs on ABC on March 25, 2022, at 8 pm ET. Catch the latest episode featuring products like Magic Dates, Pawnix, Round 21, and Young King. 

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Missed an episode? Been wanting to catch up? Episodes can also be viewed the next day on demand and on Hulu. Not just that, you can also watch old seasons and episodes on Amazon Prime Video and iTunes.