Jada Pinkett Smith's advisers warn her to STAY AWAY from Slapgate on 'Red Table Talk'
Jada Pinkett Smith distancing herself from the infamous Oscars slapgate incident might be a wise move, according to brand experts. Will Smith and his wife Jada Pinkett have been constantly in the news since 'King Richard' star slapped Chris Rock over a joke about Jada's alopecia at the 94th annual Academy Awards. News about Jada's affair with rapper August Alsina, and old footage of the actress with Will Smith among other things went viral.
Brand expert Kelcey Kintner, who works as a senior vice-president of Red Banyan PR, suggested that Jada shouldn't talk about the slapgate on her show 'Red Table Talk' to keep a lid on news coverage. "Jada has expressed on Instagram that she is here for a season of healing and that is a simple yet positive, high-road message. For now, I would advise Jada lay low while the academy considers disciplinary action against her husband," Kintner said. "This story is still ongoing and bringing this to 'Red Table Talk' right now will only spark a slew of more coverage worldwide," he added.
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Another brand expert, Eric Schiffer, who is chairman of Reputation Management Consultants, echoed Kintner's thoughts. Schiffer told Fox News Digital, "It hurts Jada to be in the line of fire of her husband's Oscar slap and the avalanche of shame and toxic-level fallout it's caused, which threatens her career opportunities and advertiser relationships for Red Table Talk." Jada is known for discussing hot topics on her Facebook show 'Red Table Talk', where she previously discussed her marriage to Will Smith and allegations that she had a relationship with rapper August Alsina.
Experts also opined that it is very likely the world will hear about the Oscars moment being re-told by Pinkett Smith on her show 'Red Table Talk'. Brand expert Kintner explained, "Jada will certainly have the opportunity to address this once the story has calmed a bit and she has had more time to process what has happened. It's hard to see the full picture when you're in the middle of it."
Brand expert Schiffer noted, "Jada gained massive global attention. So if she can appropriately further distance herself from Will’s behavior, but not her relationship with him, she inoculates her brand against serious threats." Schiffer also stated that he believes the couple might turn to Oprah Winfrey to discuss the incident in an effort "to help rehab the dumpster fire of Smith’s self-inflicted celebrity brand wounds."
Kintner further explained that the Oscars slap gives Jada an opportunity and a bigger platform to discuss her struggles with alopecia. He said, "On the upside, this controversy has educated so many people about the very real condition and struggles of alopecia. And moving forward, she can use her platform to enlighten the public further." Kintner added, "Not as a way to distract from her husband's actions but rather utilizing the intense media focus on this incident in a positive way."
After the Oscars slapgate incident, Jada made her first public appearance when she attended the grand opening of the Shonda Rhimes Performing Arts Center on Saturday, April 9. The actress was beaming on the red carpet and was seen in a strapless, gold dress, with matching earrings and heels.