Ornament Anchor on 'Shark Tank': What is the cost, who are founders and how to secure your tree ornaments

Ornament Anchor on 'Shark Tank': What is the cost, who are founders and how to secure your tree ornaments
Ayaan, Mickey, Sofia, Amanda and Hamza Naqvi on 'Shark Tank' (ABC/Christopher Willard)

It's finally that time of the year when families come together to celebrate the festive season. Of course, everyone has their own unique Christmas traditions, and one of the most popular ones is decorating the Christmas tree. There is something fascinating about decorating it together and reminiscing over the fond memories attached to certain ornaments. If you're worried about these precious pieces falling off and breaking, then Ornament Anchor is what you need!

However, as much joy and cheer a product may bring to people, the real question is, can it bring in the dough for Lori Greiner, Barbara Corcoran, Mark Cuban, Daymond John and Kevin O'Leary? Let's find out!


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What is 'Ornament Anchor'?

Christmas ornaments often come with a particular sentimental value attached to them. They are either ornaments that have been handed down or ones that have stories to them. However, as beautiful as they look on a tree, the risk of falling and breaking is exceptionally high, as there is no way to secure them. Until now, that is. Enter Ornament Anchor, a nifty little product that helps you safely secure your ornaments on your tree.

As per the website -- "This set of secure ornament hangers are perfect for keeping all different kinds of Christmas ornaments safe. These heavy-duty ornament hangers anchor ornaments securely on to the branch instead of ornament.". Wondering how does it work exactly? "Ornament Anchor's patent pending loop and pull secures ornaments safely in place." says the brand's website.


Who are the founders of 'Ornament Anchor'?

At 13, Ayaan Naqvi is the creator and founder of 'Ornament Anchor'. After the Naqvi family made it to Shark Tank to find funding for their product Kudo Banz, Ayaan was inspired to create his own inventions, and thus, the 'Ornament Anchor' came to be. As per the brand's website -- "Originally invented for his school's invention convention, Ayaan Naqvi created the idea for Ornament Anchor when he was in 4th grade, at only 10 years old.

Coming from an entrepreneurial family, Ayaan knew he was onto something when his booth was overwhelmed by adults asking him where they could purchase his Ornament Anchors. Ayaan went on to win first place in his classroom." Along with the help of his brother, Mickey, who handles his business development and with the support of his parents, Ayaan entrepreneurial journey is off to a great start!

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What is the cost and where to buy?

Available in 5 colors: green, red, white, gold and silver, Ornament Anchor comes in packs of 24, 48 and 96 pieces, retailing from $24.99. However, the brand currently has an ongoing sale, where you can purchase the product for $20 on the website.

Where is 'Ornament Anchor' now?

2020 proved to be quite the year for 'Ornament Anchor'. As reported by CNN, Ayaan and his brother Mickey sold over $1,000 worth of product within the first six hours at a local Christmas in 2019. They were featured on Good Morning America and QVC as well. 

"My brother and I worked together to design the product, patent it, create an awesome website, calculate profit margins and did our own market analysis," Ayaan explained. "We did everything to the point where every month was Christmas." he added. As a result, the duo made over $250,000 in 2020 and 10% of all profits were used to support local animal shelters. The brothers care deeply about animals, and seeing that their dog, Zara, is a rescue animal, they hope to continue to help animals in need. In 2020 alone, they donated $20,000 to help animals in need! Moreover, the brand also hit a massive milestone, having sold 1 million of their products. 



Who will steal the deal?

It's hard to say just who might take the bait here, but seeing that the brand's 2020 sales are impressive, Kevin O'Leary might be the one to take the bait.

'Shark Tank' Season 13 Episode 8 airs on ABC on December 10, 2021, at 8 pm ET. Catch the latest episode featuring products like Ornament Anchor, 
Santa's Enchanted Mailbox, The Real Elf and Wendy's Gnome Shop

Missed an episode? Been wanting to catch up? Episodes can also be viewed the next day on demand and on Hulu. Not just that, you can also watch old seasons and episodes on Amazon Prime Video and iTunes. 

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