Oprah Winfrey strikes content deal with Apple TV to "connect with audiences around the world”

Oprah Winfrey strikes content deal with Apple TV to "connect with audiences around the world”
Oprah Winfrey (Source: Getty Images)

Apple TV's content plans might still be a mystery, but here's a little something for Oprah fans all over the globe.

As per Apple's latest statement, it has a “unique, multi-year content partnership” with Oprah Winfrey, who is going to “create original programs that embrace her incomparable ability to connect with audiences around the world.”

But that's all Apple was ready to spill and no news was given regarding what exactly Oprah is going to create or whether she herself would be starring in them or not.

Even though fan unanimously would agree that it only makes sense for her to go ahead with the latter. As for now, Oprah is busy continuing her work on her other projects, like her Oprah Winfrey Network and CBS’s “60 Minutes.”

In the list of information that Apple hasn't revealed yet is also whether this “content partnership” with Oprah would extend beyond video projects, but what fans do know are its previous announcements of similar video projects involving Jennifer Aniston, Reese Witherspoon, Steven Spielberg and several other imminent creators and brands — all of which will be engineered by Jamie Erlicht and Zack Van Amburg — who are the former Sony executives that Apple had hired to reboot the original content plans last year. 

Oprah Winfrey speaks at the USC Annenberg School for Communication and Journalism Commencement ceremony at The Shrine Auditorium on May 11, 2018 in Los Angeles, California. (Photo by Leon Bennett/Getty Images)

But fans and followers aren't the only one in on the loop when it comes to their plan with the content, as Apple still hasn't shared any of this even with most people in Hollywood including certain ones from the list of people they are creating content about.

All that's known is that any of this content would not be out to roll until the spring of 2019.

But speaking exclusively about Oprah's content on the platform, sources believe it is going to include everything from film, TV, applications, books and basically, any other kind of content that could be easily distributed on Apple's multi-platform network reported The Hollywood Reporter.

However, the deal doesn't mention anything about podcasts as Oprah has her own platform for that.

The outlet also reported that sources have shared how Oprah struck the deal with Apple in a rather competitive situation with other similar streaming tech giants such as Netflix and Amazon - all of which were readily offering her similar deals.


Apple's aggressive push to acquire Winfrey is supposedly in an attempt to reach out to a broader audience.

Oprah's Harpo Films is also said to be owning all of the content that will be produced under the partnership with Apple, in line with her longtime business model.

But this deal is strikingly different than those of Netflix's with Ryan Murphy and Shonda Rhimes, which were both made for the website to own more of its original stuff.

Share this article:

 Oprah Winfrey strikes content deal Apple TV connect audiences around world