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Oogiebear on 'Shark Tank' Season 14: What is the cost, who is the founder and all about 'better booger picker' for babies

Oogiebear, which began with a nose cleaning tool in 2015, has grown into a family of smart baby products
Ooogiebear founder, Nina Farzin and her partner, Sina Farzin in 'Shark Tank' Season 14 (ABC)
Ooogiebear founder, Nina Farzin and her partner, Sina Farzin in 'Shark Tank' Season 14 (ABC)

POTOMAC, MARYLAND: From concept to manufacturing, creating a product is a challenging and time-consuming process. Developing a product that requires a regulatory process reduces those possibilities even further. But one Maryland mom-entrepreneur saw her vision through to completion. She discovered that her innovation had clinical applications and used it to pioneer the medical device sector.

As you prep to bring your new baby home, you may be wondering, "What does a baby truly require in the first few weeks at home?" The answer is simple: not much. Of course, if you browse a baby registry recommendation list or contact a baby gear retailer, it may appear like your kid requires everything under the sun! Some parents want all the great baby items and devices that can make life with their children easier. However, for minimalists, budget-conscious parents, or new parents who are feeling overwhelmed, sticking to the fundamentals is acceptable. Sometimes it appears that individuals neglect to include the most significant things, such as the Oogiebear, on their lists. Continue reading to learn more about this incredible company and its interesting range of products that astonished our celebrity investors on the Season 14 premiere of 'Shark Tank.'


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What is Oogiebear?

Oogiebear is the first snot removal gadget for parents of young children that securely and gently removes both sticky and dry boogers from a child's nose. Dr. Nina Farzin, a mom of three and a registered pharmacist, created Oogiebear with comfort in mind, giving two distinct ends to successfully remove boogers to assist children to breathe freely and calm them during a period of extreme suffering. It includes a loop end for sticky boogers and a scoop end for removing dry boogers securely. This groundbreaking tool comprises soft rubber and strong plastic points, making it simple for a parent to handle while yet being delicate enough for your infant. The bear-head design is both entertaining and safe, since it keeps the Oogiebear from getting too deep up the baby's nose. It's also fantastic for young ears! Oogiebear is an FDA medical device with two patents, one for usability and one for design.

Aspirator bulbs can occasionally remove wet boogers, but they are ineffective against dry and sticky boogers. In fact, they frequently push the boogers deeper into the nose, making it more difficult to reach and causing greater discomfort for babies. Saline mist is also useful, but who wants to spray a wet mist inside the nose of a sleeping baby in the middle of the night? If your kid is breathing normally and sleeping well, so are you!

So, what if the boogers can't be sucked out? To the rescue, Oogiebear! Oogiebear makes washing a baby's nose enjoyable! Okay, it's not enjoyable, but it works great! You only need one scoop and you're done! A softer, safer, cleaner, and more effective method of removing boogers.


Who is the founder?

Nina Farzin, the inventor of Oogiebear, created the prototype to make it simpler for newborns (and their parents) to breathe. It's effective, safe, and adorable; it's everything she needed as a nervous young parent with new infants. She had no clue her ideas and baby product creations would aid thousands of children and parents around the world when she started in 2015. She discovered that many other parents, like her, want better baby innovations and solutions for caring for their children. Nina also had no idea she'd create a segment for snot and ear wax removal equipment that wasn't like the 40+-year-old aspirators on the market. “The booger picker. It’s the better booger picker. That’s what we refer to ourselves as,” Nina said in an interview with CBS News. "It facilitates baby's breathing. It allows them to be comfortable, so they sleep better at night."

Oogiebear founder, Nina Farzin with her husband Sina Farzin (oogiebear)
Oogiebear founder, Nina Farzin with her husband Sina Farzin (oogiebear)

What is the cost and where to buy Oogiebear from?

Oogiebear products ranging between $12.99 to $24.99 are available via online retailers such as Amazon and the likes, as well as Nordstrom, Target, and BuyBuy Baby stores. After a successful proposal during the firm's Open Call virtual event in 2020, the company also partnered with Walmart and Sam's Club to analyze items created in the United States.

Customers have given the brand several positive reviews. According to a customer, "This product is perfect to me in every way, It's bear design keeps the booger tool from pushing in too deep in baby's nose, but still allows you to retrieve the icky dry boogies." Commending the product for its easy-to-clean design another user wrote: "One of the best features of the oogiebear is it's easy to clean design. There are no aspirator bulbs or suction tubes to clean and you always know when all of the boogies have been washed away." Another satisfied customer pointed out its sturdy yet gentle to use feature by saying: "The Oogiebear is a well designed product that I think most mothers of young children would find useful. It is sturdy while being gentle enough for little noses and ears, and it does what it says it will. The cute design makes it fun to use too!"


Where is Oogiebear now?

Oogiebear, which began with a nose cleaning tool in 2015, has grown into a family of smart baby products. The founder has extended their offerings to meet the needs of newborns aged 0 to 24 months, with items ranging from snot cleaner to teething toothbrushes, nose balm to chest rub packages.


Oogiebear on 'Shark Tank'

Nina and her husband Sina Farzin enter the Tank seeking $400,000 for a five percent stake in their firm, Oogiebear, which makes it easier for children (and parents!) to breathe. The valuation is $8 million, but they have the sales to back it up. They've made more than $15 million since 2015. They expect to make $5.4 million in revenue and $1 million in profits this year. Kevin cuts Nina off in order to strike a deal. He claims that he does not have a nose picker in his repertoire. So, he gives them $400,000... in exchange for 10% of the firm. Lori enters after Daymond taps out. When Lori enters, she makes an offer: $400,000 for 10%. But she wants Mark to accompany her. They increase the equity to 12 percent, and Barbara then makes an offer of her own: $400,000 for 10%, with a promise to return half of their stock if she can't increase sales to $400 million in two years. Barbara and Robert increase their offer to $600,000 for a 10% stake. Nina, who was willing to rope in Barbara from the very beginning, jumps in on the deal.

Oogiebear founder, Nina Farzin new investor Barbara Corcoran after successful deal in 'Shark Tank' Season 14 (ABC)
Oogiebear co-founder, Nina Farzin new investor Barbara Corcoran after successful deal in 'Shark Tank' Season 14 (ABC)

'Shark Tank' Season 14 airs every Friday at 8/7c on ABC. Missed an episode? Been wanting to catch up? Episodes can also be viewed the next day on demand and on Hulu. Not just that, you can also watch old seasons and episodes on Amazon Prime Video and iTunes.