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Noshi Food Paint receives flak as 'Shark Tank' fans brand ketchup product 'overpriced squeeze bottles'

Noshi Food Paint offers a unique way for children to play with their food and create their own designs with colorful edible ketchup

NEW YORK CITY, NEW  YORK: Tomo Delaney-Lethbridge's journey on 'Shark Tank' Season 14 Episode 21 showcased his passion for making mealtime fun for children with his creation of Noshi Food Paint. Being a parent himself, he recognized the daily struggles of parents to provide healthy and visually appealing food options for their picky eaters. This inspired him to create an innovative solution - Noshi Food Paint, an organic and healthy food option that doubles as a fun and interactive experience for children.

Noshi Food Paint offers a unique way for children to play with their food and create their own designs. Tomo's product is made with all organic ingredients and comes in an array of colors and flavors. However, despite the creative idea, none of the Sharks seemed interested in investing in the product. Tomo's pitch was met with hesitation as the Sharks questioned the potential for market demand and the scalability of the business. But despite not securing any financing, Tomo remains committed to his mission of helping parents provide healthy, fun, and creative food options for their children through Noshi Food Paint.

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Sharks do not bite Noshi Food Paint

During his pitch on 'Shark Tank', Tomo introduced his unique ketchup product to the Sharks with high hopes of securing a deal. The Sharks, however, seemed to have a different opinion. While they found the product to be fun and quirky, they were not impressed with the numbers and the technicalities of the product. They criticized Tomo for overpricing his product, which they claimed was just ketchup in different packaging. Moreover, they felt that the product did not come off as a food product when people saw it. Tomo tried to justify his pricing by revealing that he had made $20,000 in sales at Walmart.

However, the Sharks were not impressed by this number, and they pointed out that his sales did not speak for themselves. They also felt that his price point was way too high for a product like ketchup, which is readily available in supermarkets at much lower prices. When asked about the reason behind his low sales figures, Tomo blamed the packaging of the product, which he felt was not eye-catching enough. He believed that with better packaging, the sales figures could have been much higher. Despite his efforts, Tomo failed to secure a deal with any of the Sharks. The Sharks felt that the product was not unique enough to stand out in the market and that Tomo's pricing strategy was too ambitious.

'This is so stupid'

The product introduced by Tomo on 'Shark Tank' didn't seem to impress the fans either, especially due to its high price point. Many viewers of the show took to social media to express their disappointment with the product, with some calling it overpriced and not worth the money. Redditors expressed their opinions on the product. One said, "The problem with this deal for me was the lack of market validation. The sales didn’t really speak for themselves, I don’t see this in the food section like Barbara said, and if I were a customer, I’d just think it were a Crayola/Peppa Pig thing, not something to do with food," while another wrote, "I want him to do well but shutter at the thought of the needless excess waste. The concept is interesting and fun but it would make more sense to me to use the Crayola license to make a refillable squeeze crayon instead of selling the actual food product, especially at these prices. For those reasons, I’m out."

One comment really stood out as they said, "I agree, “something is off”. I was trying to focus on the overpriced squeeze bottles, but got completely derailed by the wife’s long haul Covid story and moving back to England. I just don’t understand what’s going on with the product and this guy’s life and family. And then I was wondering, “how does she have healthcare? Is England paying for it?” It was really distracting and distressing. Back to the product: It would seem like someone could just make refillable squeeze tubes and the parents could use their condiments instead of these for $6 for two servings of ketchup. I know that’s not super profitable to see empty tubes, but it’s practical. I mean it’s essentially what cake decorating squeeze tubes are, but only a smaller version for the kids condiments." 

Twitter users had the same opinion, as one wrote, "I love this idea, but everything else is a mess. #SharkTank", while another tweeted, "The products are cool, but @TheSharkDaymond is 100% correct - a parent may spend the $6 once, but for every meal, that's not a reality in today's economy. @mcuban has the right idea - sell them as 1-offs at a lower price point. #SharkTank#SharkTank". Some even pointed out, "Love the concept, it is a little to high. If it was $3. It would be more feasible!"

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