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Is McDonald's new hiring policy racist? Executives' bonus will be affected for not hiring minorities for top positions

McDonald's new policy states 15% of senior executive vice presidents' bonuses will be tied to 'quantitative human capital management-related metrics'

CLARIFICATION: As per a fact-check report by Misbar, there is "no proof" behind the claims that McDonald’s will not hire White males in top leadership positions.

As per the report, in December 2020, McDonald’s performed an "in depth analysis of their own workforce." They found that "underrepresented groups made up 29% of leadership, and women make up 37%." This meant 71% of their leadership was white and 63% was male.

McDonald’s therefore wanted to increase representation of women to 45%, and underrepresented groups to 35% by 2025. As per the report, "This still leaves a large majority of roles able to be filled by White males."

The McDonald's corporate website read, “the company has incorporated quantitative metrics related to human capital management into annual incentive compensation awards for its executive vice presidents.” 

This was McDonald’s attempt to 'encourage' execs to hire from a more diverse pool of candidates given that hires had overwhelmingly favored White male candidates in the past.

However, it was exactly this policy that originally sparked the online outrage and backlash about McDonald's "not hiring Whites" that MEAWW duly reported on.

ORIGINAL STORY FOLLOWS:

As per reports, the fast food giant announced that McDonald's executives' bonuses would be affected if they failed to hire more minorities in senior leadership roles in accordance with new company policy. 

McDonald's, apart from its mission to achieve 'Gender parity' by 2030, said "it expects to increase the representation of historically underrepresented groups in leadership roles (Senior Director and above) located in the U.S. to 35%" and "to increase the representation of women in leadership roles globally (Senior Director and above) to 45%" by 2025.

The policy also added that 15% of senior executive vice presidents' bonuses will be tied to "quantitative human capital management-related metrics".

"We’re implementing policies that hold our leaders directly accountable for making tangible progress on our [diversity, equity, and inclusion] goals," McDonald’s Corp. said in a press release titled "Allyship through Accountability", according Washington Examiner.

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Netizens didn't take too kindly to the move. "McDonald's Will Punish Executives if They Hire Too Many White Men Maybe it’s time to get my French fries elsewhere if they think hiring people that look like me is bad... Maybe my money isn’t good enough either," read one of the tweets. "Both @CocaCola and @McDonalds have decided that they no longer want white customers," read another.

"Because of the press allowing Coca-Cola to be against white people, I wonder will McDonald’s or Dell taco continue 2carry coke or discontinue because they support white people. Or will white people continue to buy it. I mean it does rot your brain, maybe it’s too late," one of the people opined. "@McDonalds anti-White racism and misanthropy is disgusting. #boycottmcdonalds," one of the comments said.

"I'm way past tired of this bullshit about white men. Let the lawsuits begin. Some young white kid will get refused work and hopefully he has educated parents who retain counsel and due the freak out of these companies and their racist rules," said one of the tweets.

The slamming and outrage continued to trickle. "Most men regardless of color if they are a real man not going to work at McDonald’s anyway," one of the netizens wrote. "This is what #SystemicRacism means: @McDonalds Will Punish Executives if They Hire “Too Many White Men” has anyone mentioned lately that #WhitePeople make up only 8% of the world’s population—which makes white men, 4% world minority! #WhiteGenocide," one of the comments read.

Earlier it was reported that soft drink brand Coca-Cola is allegedly training its employees to be "less White", according to a whistleblower's leaked photos that went viral on social media.

The images showed the beverage brand's online training modules included a LinkedIn Learning series instructing employees to "try to be less White," and was obtained by Karlyn Borysenko, an anti-critical race theory activist.