Is McDonald's new hiring policy racist? Executives to lose bonus for not hiring minorities for top positions

According to the company's new hiring policy, 15% of senior executive vice presidents' bonuses will be tied to 'quantitative human capital management-related metrics'


                            Is McDonald's new hiring policy racist? Executives to lose bonus for not hiring minorities for top positions
The move by McDonald's was seen as 'anti-White' by many (Getty Images)

McDonald's executives find themselves in a fix after the fast food giant announced that they wouldn't be getting their complete bonuses if they fail to hire more minorities in senior leadership roles in accordance with new company policy. 

McDonald's, apart from its mission to achieve 'Gender parity' by 2030, said "it expects to increase the representation of historically underrepresented groups in leadership roles (Senior Director and above) located in the U.S. to 35%" and "to increase the representation of women in leadership roles globally (Senior Director and above) to 45%" by 2025. The policy also added that 15% of senior executive vice presidents' bonuses will be tied to "quantitative human capital management-related metrics".

"We’re implementing policies that hold our leaders directly accountable for making tangible progress on our [diversity, equity, and inclusion] goals," McDonald’s Corp. said in a press release titled "Allyship through Accountability", according Washington Examiner.

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Netizens didn't take too kindly to the move. "McDonald's Will Punish Executives if They Hire Too Many White Men Maybe it’s time to get my French fries elsewhere if they think hiring people that look like me is bad... Maybe my money isn’t good enough either," read one of the tweets. "Both @CocaCola and @McDonalds have decided that they no longer want white customers," read another.

"Because of the press allowing Coca-Cola to be against white people, I wonder will McDonald’s or Dell taco continue 2carry coke or discontinue because they support white people. Or will white people continue to buy it. I mean it does rot your brain, maybe it’s too late," one of the people opined. "@McDonalds anti-White racism and misanthropy is disgusting. #boycottmcdonalds," one of the comments said.

"I'm way past tired of this bullshit about white men. Let the lawsuits begin. Some young white kid will get refused work and hopefully he has educated parents who retain counsel and due the freak out of these companies and their racist rules," said one of the tweets.

McDonald's crew member Samantha Medina prepares french fries as the McDonald's restaurant stock price reached record territory on April 25, 2017 in Miami, Florida. The company continues to beat expectations and credits changes to its menu and other new initiatives it has launched.

The slamming and outrage continued to trickle. "Most men regardless of color if they are a real man not going to work at McDonald’s anyway," one of the netizens wrote. "This is what #SystemicRacism means: @McDonalds Will Punish Executives if They Hire “Too Many White Men” has anyone mentioned lately that #WhitePeople make up only 8% of the world’s population—which makes white men, 4% world minority! #WhiteGenocide," one of the comments read.



 



 



 



 



 



 



 

Earlier it was reported that soft drink brand Coca-Cola is allegedly training its employees to be "less White", according to a whistleblower's leaked photos that went viral on social media. The shocking images showed the beverage brand's online training modules instructing their employees to "try to be less White," and was obtained by Karlyn Borysenko, an anti-critical race theory activist.

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