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Coca-Cola slammed after allegedly asking staff to 'be less White', Internet says boycott 'the poison'

A whistleblower revealed several slides of the module where employees are asked to be 'less white'
(Getty Images)
(Getty Images)

Coca-Cola is allegedly training its employees to be "less white", reveals a whistleblower's leaked photos that have made rounds on social media. The shocking images showing the beverage brand's online training modules instructing their employees to "try to be less white," were obtained by Karlyn Borysenko, an anti-critical race theory activist.

In a tweet shared on Friday, February 19, Borysenko wrote: "BREAKING: Coca-Cola is forcing employees to complete online training telling them to 'try to be less white.' These images are from an internal whistleblower:" Underneath the words were a few images that detailed the training module, starting with a slide that said "Confronting Racism: Understanding what it means to be white, challenging what it means to be racist”. Another slide simply says “Try to be less white."


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A third slide in the slew of photos adds: "To be less white is to:
Be less oppressive
Be less arrogant
Be less certain
Be less defensive
Be less arrogant
Be more humble
Break with apathy
Break with white solidarity"

A fourth one details “In the US and other Western nations, white people are socialized to feel that they are inherently superior because they are white. Research shows that by age 3 to 4, children understand that it is better to be white.” Borysenko also followed it up with another tweet where she posted a YouTube link to a video where she claims to "walk through the images" mentioned above.



Interestingly enough, Borysenko further mentioned how this training module was directly ripped off of a LinkedIn course, which she added in a follow up tweet, writing: "For people asking to verify this, the course is publicly available on @LinkedIn You can see for yourself. The Coca-Cola icon is in the top right hand corner on some of the images because they're using LinkedIn content for their internal platform."

She claimed in another tweet, "One thing you all should keep in mind is that Coke probably isn’t the only company using this training with their employees. It’s on LinkedIn Learning - any company can pay for it. What other companies are making their employees do it?"

Borysenko's revelation on Twitter has also left the social media platform divided, with users arguing back and forth, both for and against the notion of trying to be "less white." One user slammed the alleged privilege in the entire post, writing, "If you think White Privilege is just about the things in that photo, you have no clue what it is, you just want to have a talking point to feel better about yourself." Another however called out unfair bias, stating "How is any of this legal? If we replaced white with any other race there would literally be hell to pay. This is the most @$$ backwards Jim Crow thinking on steroids that I’ve ever seen."

Some users labeled the training module just an "Extremely poor word choice but the inability for a lot of white folks to step outside themselves is so evident in these responses. Zero willingness to acknowledge the validity of the sentiment displayed is very typical and predictable." Others refuted that, pointing out: "Can you imagine if someone wrote a list about what it means to be black that was entirely negative and ended with an appeal to try to be less black? This isn't JUST a poor word choice. It's infuriating and racist in the classic sense. What is the goal of all this?"




Others called for boycotting the brand. "I'll help them make their customer base less white," said a user, while another tweeted, "Damnit I can't keep track of all the companies I am boycotting." Another one said, "***This just in: Coca-cola rebrands as Woka- Cola. Don't drink the poison!"