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'Mascara cocktailing': What is this latest TikTok fashion fad all about?

The latest fashion fad on TikTok is called 'mascara cocktailing', which has gained more than two million views in just a few weeks

BY AMITOJ KAUR

PUBLISHED APR 15, 2023

'Mascara cocktailing' is a new makeup trend on TikTok (@parfumerie_pieper/Instagram)

Beauty trends come thick and fast on TikTok, and they always have something new to offer netizens. The mascara, an essential step in any makeup routine, is taking a new turn in the age of TikTok.The latest fashion fad is called 'mascara cocktailing', which has gained more than two million views in just a few weeks.

This technique or method involves building up layers of different products to get long, thick, voluminous, and full eyelashes, just like the fake ones. ‘Mascara cocktailing’ promises a worthy look like false eyelashes in no time.

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What is 'mascara cocktailing' all about?

The idea that there is no such thing as the ideal mascara is the foundation of this trend. According to TikTokers, it is impossible to find a mascara that does an ideal job of lengthening and volumizing lashes. They eventually decided that they had to create a method to get around this and the result is 'mascara cocktailing'.

Mascara is used to get voluminous and long lashes (@kikomilano/Instagram)

The goal is to get a mascara formulated for volume, another mascara formulated for length, and maybe even a third one to serve as a primer. Once you’ve got all the products you need, all you have to do is head to the bathroom to try out your new routine.

How to try 'mascara cocktailing'?

Those trying to create their own mascara cocktail simply need to seek out multiple formulas that are known for different things. Here, this involves applying a primer, a lash care product, or even a clear mascara designed to naturally lengthen lashes and then switching to the second step -- a mascara that’s supposed to make them fuller and more voluminous.

But that’s not all. ‘Mascara cocktailing’ consists precisely in adding a third layer, a mascara formulated for XXL lashes, to get a look worthy of the most sophisticated red carpets. This trick is already a hit on the social network platform TikTok.