'Love Match Atlanta': Kevin Samuels' victim turns to matchmaker for positive dating advice
Kevin Samuels, the self-proclaimed expert, was ready to attack Black women in the dating world. A recent episode of 'Love Match Atlanta' exposes that the now-gone dating guru was the same YouTuber who humiliated Joseph Dixon's client Jessica on a public forum.
Kevin Samuels appears to be the last resort for America's Black women seeking dating advice. Samuels chastised Black women on his YouTube show and podcasts for being old and out of shape, as well as having kids out of wedlock. He mocked "modern women" who brag about their countless college degrees and freedom. He delivered these grenades in hushed tones, wearing a smart suit and sitting at a desk with a crazy kinetic energy sculpture. Kevin Samuels sat in his chair in a video from December 2020, calmly conversing with a single 35-year-old Black mother who came in to ask for dating advice. The woman, who claims to have a teenage son and a six-figure income from her pet grooming business, says she wants to meet a person on her level who also earns six figures. Samuels continually criticized her looks, her profession, her age, and the fact that she is a mom, implying that she lowers her standards.
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He encouraged her to reduce her expectations after describing her as "average looking at best." Samuels gained social media popularity for controversial love and dating advice, providing very negative remarks about ladies — many of whom were Black — evaluating their "value" based on their beauty, age, wealth, and the number of kids. Despite this, many women tuned in to Samuels' show in massive numbers, perhaps with the hopes of putting the self-proclaimed image consultant turned relationship guru in his place.
As a result, when word of his death spread earlier this month, people familiar with his channel had conflicting feelings. On the one hand, some regarded his viral remarks as sexist against women, stereotypical of men, and continuing a long-standing gap between Black men and Black women. His many followers, on the other hand, considered Samuels as a relatable truth-teller, and the harsh reaction to his death as insulting. From supporters to haters, Samuels' allure was his openness to say whatever he wanted, however, he wanted. The tremendous lack of sympathy for Samuels – whose mom reportedly learned about his death while online speculation raged – stems from his benefiting from disparaging single Black women over 35 as "leftovers" whose misguided yearning for "high-value men" would consign them to a lonely death.
Was Jessica from 'Love Match Atlanta' a victim of his sexist criticism?
On the second episode of 'Love Match Atlanta,' matchmaker Joseph Dixon and his business partner/girlfriend Paris meet with Jessica, one of their clients. Jessica, who was introduced as a 36-year-old woman, single mother of one, and owner of a pet spa, closely matches the woman who was chastised by Kevin Samuels in 2020. It is, in fact, her! Jessica opens up to Joseph and Paris about how she ended up in therapy after her stint with the Samuels. Due to the obvious humiliation, she endured on the show, Jessica was unprepared to enter into a relationship when Joseph and Paris first met her. Without naming anyone, she describes how the YouTuber drags her and humiliates her in front of millions of viewers. The remarks were hard for her to swallow because she thought she had done nothing to earn them. According to her, she simply stated what she desired, and people came to attack her for no explicable reason. That's when she realized, that if that's how they felt about her, she should avoid dating black men for a bit. After taking a hiatus to deal with her mental health difficulties, she has now turned to Joseph Dixon, the CEO/Founder & Matchmaker at RealBlackLove.com.
When did Kevin Samuels start his YouTube channel?
Samuels, an image consultant, began his YouTube channel in 2015 and offered men, advice, with one 2017 video stating 15 characteristics men should have, including a tailored suit and then a sense of humor. He then turned his focus to ladies, which proved fruitful, as he grew his online profile to approximately 1.5 million YouTube subscribers, over 299 million video views, with 1.2 million Instagram followers. However, much of his content was aimed at the same Black women who helped him build his image. "Are Modern Women Proud to be Selfish?" "Narcissistic Modern Women Are Driving Men In-sane?” and "Women Should Let Men Use Them" are some of his recent videos. He had little patience for callers who defied that categorization, and he frequently played their fights for laughs. And this was against a setting of Black women struggling to be taken seriously on the internet, let alone settle down.
