Who is Yumi Nu? Jordan Peterson slammed for calling Sports Illustrated model 'NOT beautiful'

Peterson tweeted, 'Sorry, Not beautiful. And no amount of authoritarian tolerance is going to change that'


                            Who is Yumi Nu? Jordan Peterson slammed for calling Sports Illustrated model 'NOT beautiful'
Jordan Peterson quit Twitter after drawing flak for calling Yumi Nu "not beautiful." (Credits: Instagram/jordan.b.peterson and _yumi_nu)
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Dr Jordan Peterson, a clinical psychologist and YouTuber, has sparked debates by sharing his views on Yumi Nu's Sports Illustrated Swimsuit cover. "Sorry," Dr Peterson tweeted in response to The New York Post's report about the plus-size model's cover debut on Monday, May 16. "Not beautiful. And no amount of authoritarian tolerance is going to change that."

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One Twitter user, among several, criticized the best-selling author, saying, "'Authoritarian?' Chunky women on magazine covers? You sound like a parody of you." Peterson responded, citing two scientific studies on attractiveness, "It's a conscious progressive attempt to manipulate & retool the notion of beauty, reliant on the idiot philosophy that such preferences are learned & properly changed by those who know better." However, Peterson revealed he was quitting Twitter following backlash over calling the plus-size model "not beautiful.”

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"But don’t let the facts stop you," Peterson concluded. To his over 5 million YouTube fans, the Canadian best-selling author of "12 Rules For Life" is renowned as a conservative intellectual who shares his thoughts on cultural and political concerns.

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Individuals on social media responded angrily to his remarks, with some advising the scholar to research the history of beauty standards. "Standards of beauty change over time. Plus you posted two studies that don’t substantiate your point," one individual wrote while this another individual wrote, "He's always been a parody of an 'intellectual' psychologist, dummies."

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This other individual wrote, "These authoritarians are forcing us to accept people as they are… What a hellscape."


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Nonetheless, several appeared to agree with at least some of Peterson's criticism by emphasizing on Nu's plus-size appearance. One individual wrote, "Lets be honest. She is beautiful. Heavy set.. but still beautiful," and this other wrote, "On the real bros… if she dropped the extra pounds, she'd be a 10."


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Another individual wrote, "She is beautiful, but I’d prefer being in a little bit better shape, especially being on a cover of a mag in a swimsuit. But no doubt beautiful & decent proportions."

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HasanAbi, a Twitch broadcaster, responded with a less-than-flattering photo of Peterson and a caption mocking the psychologist. HasanAbi slammed Peterson over the photo, claiming it was shot at a low period in his life.

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Who is Yumi Nu?

Yumi Nu, one of the four cover models for 2022, debuted in SI Swimsuit in 2021. She is a plus-size model, entrepreneur, and Japanese-Dutch music artist. Nu began singing classes at the age of 12 and began writing songs at the age of 15. She is a pop artist signed to the Dim Mak Records label who will continue to release new music in 2021 and 2022.

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