I Love Chamoy on 'Shark Tank': What is the cost and how to buy spicy-sweet Mexican sauce
MCALLEN, TEXAS: In Season 15 Episode 5 of 'Shark Tank', Annie Leal introduced the Sharks to her delectable creation, I Love Chamoy, a sweet and tangy sauce, marking the show's first-ever Halloween-themed episode.
Annie is likely seeking the assistance of a Shark to help her expand her business into new market sectors.
Mexican candy is renowned for its sweet and spicy flavors. When Annie realized her diabetic father had no sugar-free alternatives at home, she took it upon herself to create a sugar-free chamoy.
Hailing from Monterrey, Mexico, her creation is a zesty, spicy, and sweet sauce that pairs wonderfully with fruits, beverages, and various other foods.
Through her TikTok journey, Annie has cultivated a substantial and supportive following. Consumers are enthusiastically responding to products like Annie's I Love Chamoy.
What is I Love Chamoy?
Chamoy is a famous Mexican sauce that has a sweet, tangy, and spicy flavor profile. While people adore it on anything from fruits to drinks, traditional chamoy is unsuitable for everyone due to its high sugar level.
Enter Annie's startup, I Love Chamoy, which manufactures a sugar-free version that appeals to a wide audience, including people with health issues such as diabetes.
Annie's journey to create I Love Chamoy was filled with love, family, and tradition. Annie was born and raised in Mexico, where chamoy was a household staple.
When her father was diagnosed with diabetes roughly ten years ago, the tables were turned. Suddenly, a favorite family delight became a health hazard.
The diagnosis not only forced her father to change his diet, but it also inspired Annie to invent a sugar-free chamoy sauce to meet the health needs of her father and many others.
Annie accepted the challenge despite having a background in social media and marketing rather than the culinary arts. It took her 44 tries to get the recipe just right.
Her ambition to produce a health-conscious chamoy struck a chord with her internet followers as well. The first 750 bottles of I Love Chamoy sold out in less than a week after she shared her culinary adventure on TikTok.
It's also a family affair, as Annie's father has become the brand's social media face, while her mother and sister oversee operations and money.
Annie's life was influenced by a variety of factors, ranging from her father's determination to overcome diabetes to the entrepreneurial energy of women in her neighborhood.
These inspirations fueled her desire to develop a product that might deliver a treasured cultural experience to a larger audience while avoiding health-related problems.
I Love Chamoy provides more than just a rush of flavors; it provides consumers with peace of mind by removing sugar from its ingredient list. The firm substitutes monk fruit for sugar, a natural sweetener with no calories.
The chamoy sauce contains a special combination of chile peppers native to Mexico, such as ancho chiles and cayenne pepper, to achieve the optimum heat level. Other components that contribute to the sauce's distinct flavor character include xanthum gum, citric acid, and lime powder.
The product range does not stop with chamoy sauce.
In response to client input, Annie also produced a version of the sauce that uses hibiscus powder instead of the artificial Red 40 color. This adjustment illustrates the brand's responsiveness to the needs and desires of its community.
Beyond the sauce, the firm has hinted at extending its offerings while sticking to its sugar-free promise.
Apart from its principal application as a condiment for fruits and vegetables, the brand encourages customers to experiment.
The choices for I Love Chamoy are nearly limitless, ranging from beverages and candies to chips and even pizza.
A quick look through the company's TikTok and Instagram accounts reveals a variety of cooking suggestions that highlight the sauce's adaptability.
I Love Chamoy is devoid of carbs and allergies to meet the needs of a wide range of people, making it an excellent alternative for those on keto or low-sugar diets.
This health-conscious strategy has connected the brand to a diverse group of consumers, some of whom are dealing with chronic health issues such as obesity or diabetes.
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Who is the founder of I Love Chamoy?
While discovering a lemon juice tip that will alter your life appears to be a common occurrence for TikTok users, discovering an online community that supports and funds your business goals is a whole other story.
Annie started selling her sugar-free Chamoy on TikTok at the end of 2021 and immediately learned that she had far more support than she could have imagined.
The company's initial line of bottles sold out in less than a week, owing to Annie's devotion to keeping fans informed about the company's progress.
Annie has opted to focus her efforts on developing new Chamoy flavors for her ravenous fan base, thanks to her large social media following.
What is the cost and where to buy I Love Chamoy?
I Love Chamoy is a Mexican sauce brand noted for its sweet, tangy, and spicy sauces. The sauce is made using native Mexican chili peppers, lime powder, salt, Xanthan gum, monk fruit, sodium benzoate, and hibiscus powder.
This cuisine has no allergies, carbs, or sugars, making it ideal for diabetics. This sauce may be stored at room temperature for 6 months and in the refrigerator for 12 months.
This sauce is now available in three flavors: Original, Chilli Mango, and Pickle.
Each bottle costs $12 and can be purchased from Amazon, Walmart, and Instacart.
On Instagram, fans have shared their experiences, with most leaving positive reviews about the sauces.
One person commented, "Love the original! It got me through those pregnancy cravings since I had gestational diabetes. Can’t wait to try out the new flavors."
Another user chimed in, "I love your chamoy it’s really yummy 🤤 but it’s actually spicy."
Repeated customers also wrote, "This last time I ordered the new flavors were still not available, waiting to finish these so I can order the new flavors."
A fourth user noted, "Obsessed 😍."
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Where is I Love Chamoy now?
I Love Chamoy's journey from a kitchen experiment to a product that has touched many is proof of the strength of family, tradition, and the desire to make a difference.
With Annie in charge, the firm is ready to continue developing and expanding while maintaining a focus on health and cultural authenticity.
Chamoy's lengthy history and cherished reputation in the Latino community, along with Annie's healthier recipe, have made her concept a national hit, with bottles sold at HEB shops in Texas.
In August 2022, I Love Chamoy, located in McAllen, won H-E-B's Quest for Texas Best, which included a $25000 cash award and a coveted spot on their shelves.
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Who will steal the deal?
It's difficult to predict what the Sharks will do with this showing on the 'Shark Tank' Halloween Spooktacular. Jason Blum, who is also a Guest Shark, is a wild card.
Mark Cuban normally takes a close look at healthy food goods before making an offer. Kevin O'Leary avoids supermarket items and may not invest.
Lori Greiner and Barbara Corcoran have both invested in food stores, so we may hear from them as well.
'Shark Tank' Season 15 Episode 5 airs on ABC on Friday, October 27, 2023, at 8 pm ET.
Catch the latest episode featuring products like Maniac Pumpkin Carvers, Thrill Builders, American Ghost Walks, and I Love Chamoy.
Missed an episode? Been wanting to catch up? Episodes can also be viewed the next day on demand and on Hulu. Not just that, you can also watch old seasons and episodes on Amazon Prime Video and iTunes.